The 12 Best Social Media Automation Tools In 2024

Wouldn’t it be extremely satisfying to wake up one morning to find that your social media accounts are buzzing with activity? And the best part of it is that you won’t even have to set alarms for early morning posts or scramble to respond to comments during dinner. Yep, that’s right; there’s a way!

Keeping up with social media can sometimes feel like a full-time job. It’s easy to get overwhelmed by the demands of developing compelling content, scheduling articles, and assessing performance. This is why we should all be grateful for social media automation tools.

Whether you’re a small company owner, a busy marketer, or just want to improve your own brand, these business process automation tools may be game changers. The correct software can help you plan, schedule, and evaluate your social media activities, completely changing the way you manage your online presence. Ready to find the finest options? 

Here are the best 12 social media automation tools to help take your social media game to the next level.

What Are the Best Social Media Automation Tools?

Social media automation tools help you maintain an active online presence without wasting time. These platforms allow you to schedule posts, track analytics, manage multiple accounts, and much more – all from one dashboard.

Let’s dive into the detailed review of the best social media automation tools:

1. Loomly – Best Overall Social Media Automation Tool
2. Later – Best Visual Social Media Automation Tool
3. Sprout Social – Best Enterprise Social Media Automation Tool
4. Hootsuite – Best Social Media Automation Tool for Advanced Analytics
5. Buffer – Best Free Social Media Automation Tool
6. SocialPilot – Best Runner-Up Social Media Automation Tool
7. Jasper AI – Best Social Content Creation & Automation Tool
8. HubSpot – Best Social Media Automation Platform for HubSpot Users
9. Constant Contact – Best Social Media Automation Tool with Email Marketing
10. Zoho Social – Best Social Media Automation Platform for Zoho Users
11. Monday.com – Best Social Media Management Platform for Project Management
12. Zapier – Best Advanced Social Media Task Integration & Automation Tool

1. Loomly – Best Overall Social Media Automation Tool

Overview

Loomly is a full social media automation solution that helps marketing teams expand their businesses online. It is an all-in-one solution for brands, agencies, and marketers to save time, increase post quality, and expand their reach.

From a single dashboard, you can create, schedule, and monitor social posts across many platforms. Loomly’s powerful collaboration tools enable teams and clients operate more effectively. Loomly is popular among companies because of its low cost and user-friendly features.

Key Benefits

• Hot Topic Suggestions: Loomly provides post ideas based on hot subjects and RSS feeds, ensuring that your material remains relevant and current.
• All-in-One Media Management: With a comprehensive media collection, Loomly Media Studio, Hashtag Manager, and UTM generator, you have all the social media tools you need to create and manage engaging content.
• Collaboration Made Simple: Loomly’s collaborative review and approval procedure, along with an end-to-end post history, makes collaborating effortless.
• Set and Forget Publication: Automatic content publication reduces human effort and increases post-schedule consistency.
• Comprehensive Analytics: Get insights from analytics on all articles, not just those published via Loomly.

Pricing

Loom starts paid plans with the Base Plan at $42 per month, providing access for up to two users and the ability to manage ten social accounts. For businesses with greater needs, Loomly also offers other plans, including Standard, Advanced, Premium, and Enterprise.

Pros & Cons

2. Later – Best Visual Social Media Automation Tool

Overview

Later is a popular visual social media planning and automation tool for Instagram brands and influencers. 

The platform’s visual content calendar lets you plan and preview posts to maintain a consistent look across social media. It has powerful analytics and multi-platform scheduling in addition to its aesthetics. 

It focuses on visual content and its seamless management, giving businesses and individuals a unique blend of aesthetic appeal and robust social media management functionality.

Key Benefits

• Linkin.bio: This feature allows you to create a shoppable Instagram feed, making it easier for followers to find and purchase your products directly from your posts.
• Post Scheduling: With Later, you can schedule your posts, add your own content, or source relevant, on-brand, user-generated content to publish to your feed.
• Hashtag Suggestion: Later provides hashtag suggestions to help increase the visibility of your posts and reach a larger audience.
• AI Caption Writer: This feature helps you create engaging captions for your posts using artificial intelligence.
• Integration to Top Social Media Sites: Later integrates with popular social media platforms, including Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn, allowing you to manage multiple accounts from a single dashboard.
• Analytics: Track your performance and gain insights with Later’s comprehensive analytics.

Pricing

Later’s $25 per month Starter Plan manages one social set for individual users. A 14-day free trial lets you test the waters before committing. Growth and Advanced Plans are available for businesses that need more features and scalability.

Pros & Cons

3. Sprout Social – Best Enterprise Social Media Automation Tool

Overview

Sprout Social is the premier social media automation platform for small and large organizations. It helps businesses develop their social media presence by making it easy to plan posts, monitor interactions, and evaluate results.

The platform is compatible with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social media platforms. Its user-friendly interface and in-depth statistics disclose audience behavior and interaction.

For bigger teams or agencies managing many client accounts, Sprout Social’s job assignment and approval protocols encourage collaboration.

Key Benefits

• Smart Inbox: Sprout Social’s Smart Inbox collects all of your social messages and mentions into a single stream, ensuring you never miss any important customer interactions.
• Automated Conversational Workflow (Chatbots): The social media automation tool provides automation solutions, like as chatbots, to improve client communication and engagement.
• Mobile Engagement: Sprout Social’s mobile engagement feature enables companies to remain connected to their audience while on the road, providing seamless social media management from any device.
• The Collaborative Content Calendar Tool: Allows teams to plan, develop, and schedule content collaboratively. It provides an overview of all planned postings across several platforms, which promotes greater team cooperation.
• ViralPost® Send Time Optimization: Sprout Social’s ViralPost® algorithm identifies the optimum times to send content based on your audience’s peak activity, boosting reach and engagement.

Pricing

Sprout Social provides a variety of price options to meet businesses’ goals and budgets. The standard plan is $249 per month. They also offer Professional, Advanced, and Enterprise plans with additional features and capabilities to fulfill the demands of larger businesses.

Pros & Cons

4. Hootsuite – Best Social Media Automation Tool for Advanced Analytics

Overview

Hootsuite is a social media management application that allows you to consolidate your social media responsibilities, such as scheduling posts, monitoring discussions, and assessing performance. The dashboard-style allows you to monitor many social platforms at once, ensuring you never miss a beat in the digital buzz. 

Furthermore, with an extensive selection of connectors and applications accessible in its ecosystem, Hootsuite provides flexibility. It is perfect for startup online businesses of all sizes looking to improve their online visibility and engagement.

Key Benefits

• OwlyWriter AI: Hootsuite’s machine learning product, OwlyWriter AI, helps you create optimal content for increased engagement and reach.
• Social Listening: Stay attuned to what’s being said about your brand across the digital landscape, allowing for real-time responses and strategy adjustments.
• Robust Analytics: With comprehensive social media analytics, gain actionable insights into your content’s performance, audience engagement, and more.
• Advanced Advertising: Harness Hootsuite’s social advertising features to target the right audience, optimize ad spend, and amplify your reach.
• Enhanced Engagement: Foster and grow your brand by ensuring timely interactions, responses, and engagement with your audience.
• Efficient Publishing: Streamline your content creation process, allowing you to produce compelling content in half the usual time, ensuring consistency and quality.

Pricing

Hootsuite’s price starts with the Professional Plan, which costs $99 per month. This package is intended for single users. It allows the users to manage up to 10 social profiles smoothly. For organizations or bigger teams, Hootsuite now provides Team and Enterprise Plans.

Pros & Cons

5. Buffer – Best Free Social Media Automation Tool

Overview

Buffer has become a go-to partner for simple social media scheduling and management. The platform’s simple interface makes social media publishing and tracking easy for beginners and experts. 

Buffer simplifies post-scheduling across platforms to ensure a consistent online presence, unlike tools with many features. You can use its integrated analytics to make data-driven decisions and strategy changes after performance.

Key Benefits

• Buffer AI Assistant: Buffer provides an AI assistant that allows you to produce and automate social media posts. It evaluates your content and provides ways to boost its reach and interaction.
• Unified Dashboard: The tool has a single dashboard where you can monitor and manage all of your social media metrics and reports.
• Comment Tracking: Buffer ensures that you never miss a comment. The social network automation tool notifies you anytime there is an engagement on your postings, allowing you to connect with your audience quickly.
• Buffer’s Start Page: This versatile landing page showcases your finest content. Sharing this page’s URL in your bio on all your social accounts makes it simpler for your audience to find your material.
• Post Customization: Buffer allows you to craft the perfect post for social media channels, all in one place.
• Video Content Promotion: If you’re creating video content, Buffer can help you reach more people. The social media automation tool ensures your videos get the visibility they deserve, increasing your chances of engagement.

Pricing

Buffer offers many price options, including a “Free Forever Plan” for novices. The Essentials and Team Plans provide more features and capabilities for $6 per month per channel.

Pros & Cons

6. SocialPilot – Best Runner-Up Social Media Automation Tool

Overview

SocialPilot is an effective and economical social media marketing solution for professionals, teams, and agencies. For busy marketers, the straightforward UI makes it easy to schedule and publish messages across several channels. 

Its powerful content curation features enable you to remain on top of popular subjects and effortlessly incorporate them into your social media storylines. Furthermore, the tool’s emphasis on cooperation enables bigger teams or agencies to coordinate their social media marketing efforts for consistent and successful campaigns.

Key Benefits

• Multi-site Support: SocialPilot supports several social networks, including Facebook, Twitter, Instagram, LinkedIn, Google My Business, Pinterest, and Tumblr.
• Post Scheduling: The platform enables you to plan posts ahead of time to maintain a constant social media presence.
• Material Creation: SocialPilot allows you to find and curate posting material straight from the platform, which simplifies content production.
• Client Management: It has a client management function that allows agencies to manage many client accounts efficiently.
• Performance Analysis: SocialPilot offers thorough analytics and social media reports to help you monitor your social media performance and make data-driven choices.

Pricing

The $30 Professional Plan that handles up to 10 social accounts for Social Pilot users is their most affordable offering. You can seamlessly switch between the Small Team, Agency, and Agency+ Plans to meet various needs and scale.

Pros & Cons

7. Jasper AI – Best Social Content Creation & Automation Tool

Overview

Jasper AI, a smart AI writing assistant, can help businesses automate their social media content production process. It creates high-quality, human-like content for social networking, blogs, emails, and other platforms.

The platform employs powerful AI to comprehend the user’s request and provide relevant and entertaining results. Jasper AI simplifies content creation, freeing organizations to concentrate on more vital activities.

Key Benefits

• AI-powered Content Creation: Using advanced AI algorithms, create high-quality content for a variety of venues, including blogs, social media, and advertisements.
• Content Optimization: Beyond content generation, Jasper AI offers solutions for SEO, readability, and user engagement.
• Multilingual Support: Create content in various languages to reach a varied and global audience without the need for translation.
• Template-driven Writing: Use established templates for various content categories and businesses to make the production process more easier.
• Intuitive Interface: With a user-friendly dashboard and interface, even individuals new to content automation can simply browse and use the platform.
• Regular Updates: The AI algorithms are constantly updated to keep information fresh, relevant, and in line with current trends and norms.

Pricing

From individual content creators to large teams, Jasper AI offers flexible pricing. The affordable $49 per month Creator Plan is ideal for individuals. Teams and Business Plans from Jasper AI meet advanced needs for team collaboration and features.

Pros & Cons

8. HubSpot – Best Social Media Automation Platform for HubSpot Users

Overview

HubSpot is well-known for inbound social media marketing and has seamlessly integrated social media automation. HubSpot’s social media platform allows businesses to plan, upload, and connect content with their CRM system. 

This involves social interactions in the client experience rather than considering them separate activities. It also has a great analytics platform that helps your brand evaluate your social media performance. HubSpot has tools to improve your social media game for small and large businesses.

Key Benefits

• Comprehensive Marketing Platform: HubSpot offers a full suite of marketing, sales, and social media automation software that work together, making it easier to manage whole marketing strategies.
• Social Media Automation: Allows you to plan posts, track mentions, and communicate with followers from one dashboard.
• Analytics monitoring: HubSpot adds monitoring parameters to content made using the social media management tool, enabling you to track your social media activities properly.
• CRM Integration: Interacts with HubSpot’s CRM system, allowing your company to synchronize its social media strategy and overall customer interaction activities.
• Content Strategy Tool: Generates and improves blog articles, landing pages, and website content to attract more people.
• Email Marketing Solution: Creates professional emails, automates email sequences, and tracks the efficacy of email campaigns.

Pricing

HubSpot’s service extends beyond social account management to include a spectrum of marketing solutions. The Professional Plan, which contains this entire toolbox, costs $890 per month.

Pros & Cons

9. Constant Contact – Best Social Media Automation Tool with Email Marketing

Overview

Constant Contact is well-known in the digital marketing industry thanks to email marketing. It has expanded its social media automation solutions in recent years. This software merges email marketing and social media management to help you maintain a consistent brand message. 

For non-technical users, the drag-and-drop editor makes campaign design easier. The platform’s emphasis on data enables firms to analyze campaign results and alter plans in real-time for optimal impact.

Key Benefits

• Unified campaigns: Email marketing and social account management are seamlessly integrated, delivering consistent message across channels.
• Drag-and-Drop Editor: An intuitive editor makes content creation easier, allowing for quick campaign setup without the need for technical knowledge.
• Advanced Analytics: Offers extensive insights into email and social media campaign performance, enabling data-driven decision-making.
• Customizable Templates: A large selection of professionally designed templates that may be adapted to your company’s needs and identity.
• Audience Segmentation: Use advanced segmentation technologies to better target your audience based on their behavior and preferences.
• E-commerce Integrations: Enables seamless interaction with popular e-commerce platforms, making it simpler to generate sales and leads from campaigns.

Pricing

Constant Contact just $12 per month for a single user, making automation inexpensive. Businesses may upgrade to Standard and Premium Plans as they develop and want more services.

Pros & Cons

10. Zoho Social – Best Social Media Automation Platform for Zoho Users

Overview

Zoho Social, part of the Zoho Suite, enables organizations to utilize social media strategically and data-driven. This technology combines real-time monitoring and actionable data to deliver a comprehensive social media performance picture. 

What distinguishes Zoho Social is its ability to integrate with other Zoho products, making it an excellent alternative for enterprises already involved in the Zoho ecosystem. The social media automation tool makes it easier to manage social media by scheduling posts, connecting with followers, and delivering analytics all from one dashboard.

Key Benefits

• Integrated Dashboard: Manage all of your social media networks from one place, resulting in a simplified workflow and simple interaction tracking.
• SmartQ Predictive Scheduling: This feature determines when your audience is most engaged and suggests the optimum times to post to increase reach and conversation.
• Real-time Monitoring: Keep track of brand mentions, comments, and interactions so you can reply immediately and engage your audience more effectively.
• Collaboration Tools: Team members may work together effortlessly, exchange drafts, debate postings, and approve material before publishing.
• Zoho Suite Integration: Zoho Social is readily connected with other Zoho products, making it very useful for enterprises who currently use the Zoho ecosystem for various purposes.

Pricing

Zoho Social offers special pricing for businesses and agencies. Business pricing starts at $15 per month with the Standard Plan. Professional and Premium Plans provide more features.

Pros & Cons

11. Monday.com – Best Social Media Management Platform for Project Management

Overview

Monday.com, a prominent work operating system, now offers social media automation to satisfy current company requirements. It simplifies complicated operations, allowing for easier project and task management. Monday.com allows teams to graphically plan posts, follow campaigns, and evaluate social media success indicators. 

Monday.com’s drag-and-drop interface and many integrations make it an adaptable project management solution for social media managers and marketers.

Key Benefits

• Visual Campaign Management: Use Monday.com’s color-coded boards and timelines to graphically plan and manage social media campaigns, assuring clarity and real-time monitoring.
• Collaborative Scheduling: Work seamlessly with team members to schedule posts, assign responsibilities, and establish deadlines, resulting in consistent content delivery across platforms.
• Integrated Analytics: Access insightful performance measures straight from the platform, enabling rapid review and data-driven decision-making.
• Customizable Workflows: Customize the platform to fit your social media operations with drag-and-drop features, automation recipes, and custom fields.
• Broad Integration Options: Integrate with prominent social networking sites, analytics tools, and third-party applications to centralize all tools and data.
• Secure Access Control: Utilize data management metrics effectively, maintaining security while encouraging collaboration.

Pricing

Monday.com offers reasonable prices for companies. The Basic Plan provides startup and small team functionality for $10 per seat per month. The platform provides Standard, Pro, and Enterprise Plans for expanding enterprises and organizations that want more sophisticated functionality.

Pros & Cons

12. Zapier – Best Advanced Social Media Integration & Automation Tool

Overview

Zapier is a one-of-a-kind social media automation platform that allows you to link applications and automate repetitive chores on social media without coding. 

While not a direct social networking tool, it does interact with a number of major networks in the background. With a few clicks, you may establish “Zaps”—automated processes that trigger app activities in response to other app events. 

Key Benefits

• 3000+ App Integrations: Zapier has over 3000 app integrations, enabling you to easily automate social media tasks across several platforms.
• Pre-made Processes (Zaps): Zapier provides a library of pre-made processes that can be adapted to meet your specific requirements, saving you time and effort.
• Task Automation: Zapier allows you to automate repetitive processes like publishing updates and distributing material across various social media networks.
• No Coding Skills Required: The platform is intended to be user-friendly, with no coding required to set up and maintain automation.
• Multi-Step Zaps: This feature enables you to construct complicated automation processes that include several stages and activities.
• Filter and Conditional Logic: Zapier can include filters and conditional logic into your workflows, giving you more control over your automation.

Pricing

Zapier offers a free, lifetime plan for basic automation. For those with more complicated, multi-step automation requirements, the Starter Plan starts at $29.99. The platform also provides Professional, Team, and Company Plans, guaranteeing scalability for enterprises of any size.

Pros & Cons

What Is A Social Media Automation Tool?

A social media automation tool is a program or platform that streamlines and automates many parts of social media marketing. These tools are intended to save time and effort while managing several social media accounts, scheduling posts, interacting with followers, tracking performance, and other tasks.

These systems often include tools for social media scheduling, monitoring metrics, managing interaction, and content selection. By automating these operations, companies may maintain a consistent social media presence, interact with their audience in real-time, and obtain useful information about their social media performance.

In summary, social media automation solutions enable you to improve your company strategy, save time, enhance productivity, and boost your social media presence. You may concentrate on creating appealing content rather than getting bogged down in day-to-day social media marketing activities.

How Can Social Media Automation Benefit You?

Social media automation enables firms to maintain a strong online presence while minimizing resources and increasing marketing efficiency.

Consistent and Timely Posts: Whether you’re targeting a local or global audience, automation allows you to plan posts to go live at the best times, boosting interaction and reach without having to be online all the time.

Advanced Analytics and Insights: This tool allows you to understand your audience better, assess campaign performance, and fine-tune your strategy based on real-time feedback. This data-driven strategy guarantees that social media marketing reflects audience preferences and industry trends.

Automation Saves You Time: by eliminating the manual effort involved with social account administration, allowing you to focus on other essential duties. The time saved from manually publishing, reacting, and analyzing may be used to create content, develop strategies, and do other key company operations.

What Features Should You Look For In Social Media Automation Tools?

The finest social media automation solutions should ease mundane social media duties while also providing capabilities that elevate and improve your entire social media strategy.

Post Automation: Scheduling and post-automation enable you to arrange material ahead of time and have it published at precise times, guaranteeing consistency in your posting routine. The application should support several social media sites, allowing for cross-posting and a cohesive social media strategy.

Analysis and Reporting: A promising tool that offers detailed insights into post performance, audience interaction, and growth data. This data allows you to identify what connects with your audience and alter your approach. Real-time alerts and updates regarding interaction are useful for making choices or capitalizing on popular subjects.

Integration and Collaboration: If you have a team handling your social media or utilize other marketing products, integration might be really useful. Collaboration capabilities, such as task assignments and approval procedures, enable many team members to work effortlessly together.

Buyers Guide: How We Conducted Our Research

To provide you with the most accurate and useful information, I studied the finest social media automation solutions utilizing the following steps:

I conducted a market study to discover the most popular and highly rated social media automation solutions.

1. Pricing Analysis: I examined the pricing structure, taking into account the cost of different plans, the features contained at each price point, and if there is a free trial or freemium option.
2. Feature Evaluation: I looked at each tool’s main features, such as post-scheduling and posting, analytics and reporting, content curation and production, and integration possibilities.
3. User Reviews: I read user reviews on multiple platforms to gain a feel of the benefits and drawbacks of each tool from the viewpoint of actual users.
4. Support and Return Policies: I assessed each tool’s support choices, including customer service timeliness, the availability of resources such as tutorials and FAQs, and the return policy.
5. Trial Run: Whenever feasible, I tested the tool’s usability, performance, and overall value. 

Final Thoughts on Social Media Automation Tools

Automation tools are no longer a luxury in today’s fast-paced social media landscape, but rather a requirement!

The appropriate tool may help you manage your social media accounts more effectively, enabling you to concentrate on generating compelling content and establishing connections with your audience.

Our thorough guide has offered in-depth information on the top social media automation tools. We’ve covered everything from the most important aspects to look for when selecting a tool to how we performed our study.

Remember that the greatest social media automation tool is one that meets your specific requirements and objectives.

So, utilize this guidance as a starting point, then do your own research and make an informed decision. Here’s how to improve your social account management!

FAQs on Social Media Platforms & Automation

Can automation lead to decreased engagement on social media?

While automation can streamline posting, over-reliance without personal interaction can decrease engagement. It’s essential to balance automation with real-time interactions.

Are there risks associated with social media automation?

Yes, risks include appearing inauthentic to followers, the potential for posting errors, and the possibility of not immediately addressing negative feedback or crises.

Is using multiple social media automation tools beneficial?

It depends on the business’s specific needs. Using multiple tools can offer more features and functionalities, but it may also complicate the management process.

Can automation tools also handle paid social media ads?

Some advanced automation tools do offer features related to paid advertising, like budget management and ROI tracking, but it’s essential to verify this before making a choice.