The 13 Best Content Automation Tools In 2024

Looking for the best content automation tools to scale your content marketing efforts? 

Content creation can be time-consuming, but these content marketing automation tools will make your life easier!

I’ve compiled a comprehensive list of the top automation software that will simplify repetitive tasks and free up your time so you can focus on creating valuable content instead. 

Get access to automated workflows, improved team collaboration, better customer engagement, and an overall more efficient workflow. Plus, all of these awesome tools are industry-leading and affordable! 

Read our guide now to discover which automation tool is right for you!

What Are The Best Content Automation Tools?

In today’s fast-paced digital world, content creation can be daunting. You’re constantly juggling tasks as a content creator or between your sales and marketing teams.

This is where content automation tools come into play. They help streamline your workflow, increase productivity, and ensure your content is top-notch.

So, here are the best content automation tools:

1. Jasper AI – Best AI Writing Automation Tool
2. Notion – Best Project Management Automation & AI Tool
3. ConvertKit – Best Email Automation for Content Creators
4. Loomly – Best Social Media Marketing Automation Software 
5. ChatGPT – Best AI Research & Information Tool
6. CopyAI – Best Copywriting Automation Tool
7. Grammarly – Best Written Grammer Checker Tool
8. Canva – Best Graphic Design Automation Tool 
9. Surfer SEO – Best SEO-Writing Automation Tool
10. Ahrefs – Best Keyword Research Automation Tool
11. HubSpot – Best Enterprise Marketing & Sales Automation Tool
12. ActiveCampaign – Best Enterprise Email Automation Tool
13. Sprout Social – Best Enterprise Social Media Marketing Automation Tool

#1) Jasper AI – Best AI Writing Automation Tool

Overview

Jasper AI pioneered AI writing automation, helping writers create engaging and original material. This AI-powered tool enables you to write well with minimal effort.

Jasper AI’s powerful algorithms can help you write blog posts, social media platform updates, and other material. It uses advanced machine learning to create natural-sounding text that engages readers. Personal and business use of the tool is simple and effective.

Key Benefits

• AI-Powered Creativity: Leverages advanced artificial intelligence to generate creative and engaging content tailored to your needs.
• Versatile Content Generation: Whether you need blog posts, social media updates, or product descriptions, it can produce various content types.
• Time Efficiency: Significantly reduce the time spent on content creation and focus more on your core business operations.
• User-Friendly Interface: Offers an intuitive interface that makes it easy for you to navigate and utilize its features effectively.
• Real-Time Data Integration: Can browse the internet for trending topics and pull in fresh data, ensuring your content is always relevant and up-to-date.
• Customizable Output: Guide its output based on your preferences, making the content more personalized and effective.

Pricing

Jasper AI’s pricing starts with the Creator Plan at $49 monthly, offering comprehensive features for individual and small team use.

#2) Notion – Best Project Management Automation & AI Tool

Overview

Notion streamlines project management. This simple note-taking app and strong platform bundles all key work tools into one small center. Consider it your virtual workspace for tasks, wikis, databases, and reminders.

With Notion, you can automate your workflow, boost productivity, and focus on creating great content. It’s for people and teams who want to streamline their work process and maximize every minute.

Key Benefits

• All-in-One Workspace: Combines notes, tasks, wikis, and databases in one place. This means you have everything you need for your project at your fingertips.
• Customizable Templates: Has customizable templates to suit your specific needs. Whether managing a project, tracking tasks, or taking notes, you can tailor your workspace accordingly.
• Collaboration Made Easy: Allows you to collaborate with your team in real time. You can assign tasks, share notes, and keep everyone updated on the project’s progress.
• Integrated Calendar: Never miss a deadline again. You can schedule tasks, set reminders, and track your project timeline effectively.
• Integrated AI Assistance: Provide smart AI suggestions, automate repetitive tasks, and help you organize data more efficiently.

Pricing

As for pricing, Notion is quite accessible. You can start with a free trial to get a feel of the platform and its features. If you find it suits your needs, the first paid plan, the Plus Plan, starts at $10 per user per month.

#3) ConvertKit – Best Email Automation for Content Creators

Overview

ConvertKit is more than just an email service provider. It’s a comprehensive platform that allows you to capture leads with customizable forms and landing pages, segment your subscribers, and send targeted, personalized emails.

With ConvertKit’s intuitive visual automation builder, you can create automated email sequences that nurture your subscribers and turn them into loyal customers.

Key Benefits

• Intuitive Email Automation: Makes setting up automated email sequences easy, ensuring subscribers receive timely and relevant content.
• Customizable Templates: With a range of templates, you can create professional-looking emails that resonate with your audience without extensive design skills.
• Advanced Segmentation: Allows you to segment your audience based on their interests and interactions, ensuring more personalized communication. Tailor your messages precisely.
• Landing Page Builder: Create beautiful landing pages to capture leads. This feature enables you to grow your email list more effectively.
• Direct Integration with Platforms: Integrates seamlessly with various platforms, making connecting with your audience across different channels easier.
• Detailed Analytics: Track your email performance with detailed analytics to understand what works best for your audience and adjust your strategy accordingly.

Pricing

While ConvertKit offers a free plan, it has limited features. If you want to take full advantage of all ConvertKit offers, their paid plans start at just $15 a month for the Creator Plan.

#4) Loomly – Best Social Media Marketing Automation Software 

Overview

Loomly is one of the most powerful social media automation tools for streamlining digital marketing efforts. It’s perfect for businesses of all sizes looking to enhance their social media ads presence, boost engagement, and drive more traffic to their sites.

It provides a comprehensive suite of features, including content creation, scheduling, analytics, collaboration tools, and integrations with major social media platforms. 

Key Benefits

• Centralized Social Media Management: With Loomly, you can manage all your social media accounts in one place, saving time and streamlining your workflow.
• Content Calendar and Scheduling: Plan and schedule your content in advance with an intuitive content calendar. This helps you maintain a consistent presence on social media without the daily hassle.
• Post Ideas and Optimization Tips: Loomly provides creative post ideas and optimization tips, helping you to create content that engages and resonates with your audience.
• Real-Time Collaboration: Collaborate with your team in real-time. This feature is perfect for brainstorming, feedback, and ensuring everyone is on the same page.
• Advanced Analytics: Track the performance of your posts with detailed analytics. Understand what works and refine your strategy for better engagement.

Pricing

Loomly offers a flexible pricing structure to cater to different needs and budgets. The first paid plan, the Base plan, starts at $42 per month.

#5) ChatGPT – Best AI Research & Information Tool

Overview

ChatGPT is a formidable player in AI research and information marketing automation tools. Developed by OpenAI, it leverages machine learning to generate human-like text based on the input it receives.

This makes it an invaluable tool for content creation, brainstorming ideas, or even drafting emails. The AI system can converse with you, understand your queries, and provide detailed responses, making it an excellent research tool. 

Whether you’re looking for quick information or deep insights on a topic, ChatGPT can assist. Its advanced AI capabilities can be a game-changer in handling content automation and research.

Key Benefits

• Versatile Information Processing: Assists you with various queries, from simple factual questions to more complex research topics, adapting to your specific needs.
• Content Creation and Summarization: Whether you’re drafting articles or reports or just need help summarizing information, ChatGPT’s ability to generate coherent and relevant text saves you significant time and effort.
• Interactive Learning and Assistance: Use ChatGPT for interactive learning, coding assistance, or to gain insights into various subjects, making it a dynamic educational tool.
• Creative Idea Generation: If you’re facing a creative block, ChatGPT can provide inspiration and ideas for content creation, storytelling, or any creative project.
• User-friendly Interface: Makes it easy for you to interact with ChatGPT, regardless of your technical expertise.

Pricing

ChatGPT offers a free plan with access to GPT-3.5, a solid choice for handling everyday tasks. If you’re looking for more advanced capabilities, the Plus Plan starts at $20 per month and gives you access to GPT-4, their most proficient model.

#6) CopyAI – Best Copywriting Automation Tool

Overview

CopyAI is a groundbreaking copywriting tool powered by advanced artificial intelligence. It excels at generating creative and engaging content, from social media posts to sales emails. 

With its user-friendly interface, all you need to do is provide a brief description, and within seconds, CopyAI delivers high-quality copy, making it an invaluable asset for anyone in content creation.

Key Benefits

• Efficient Content Generation: Speeds up your content creation process by generating creative and engaging copy within seconds, which is ideal for tight deadlines.
• Wide Range of Copywriting Tools: Whether you need product descriptions, blog post ideas, or marketing copy, CopyAI offers a diverse set of tools to cater to various content needs.
• Enhanced Creativity and Inspiration: Struggling with writer’s block? CopyAI provides creative suggestions and ideas, helping spark your inspiration.
• Customizable Outputs: Tailor the AI-generated content to suit your brand’s voice and style, ensuring your messages are consistent and unique.
• User-Friendly Interface: Makes navigating and using the platform easy, even if you’re new to AI tools.

Pricing

CopyAI offers a generous free forever plan with 200 bonus credits to get you started. Starting at $49 per month, the Pro Plan includes five seats, making it an affordable choice for small teams.

#7) Grammarly – Best Written Grammer Checker Tool

Overview

Grammarly is your essential tool for flawless writing in 2024, offering more than just spell-checking. It’s designed to enhance clarity, correct grammatical errors, and improve writing quality for emails, reports, or creative projects.

With its ability to suggest style improvements and check for plagiarism, Grammarly is invaluable for students, professionals, and writers. The tool also educates you on writing mistakes, integrating seamlessly across various platforms and browsers, ensuring your writing is compelling and error-free in any context.

Key Benefits

• Advanced Grammar and Spelling Checks: Goes beyond basic spell checking, catching complex grammatical errors to ensure your writing is polished and professional.
• Style and Tone Suggestions: Provides recommendations to enhance the style and tone of your writing, making your content more engaging and appropriate for your intended audience.
• Real-Time Correction and Feedback: Offers real-time corrections and explanations, helping you understand and avoid similar mistakes in the future.
• Plagiarism Detection: A crucial feature for writers and academics, Grammarly checks your content against billions of web pages to ensure originality.
• Personalized Writing Reports: Receive weekly reports on your writing progress, highlighting your strengths and areas for improvement, tailored to your writing habits.

Pricing

Grammarly offers a Free Plan with basic editing features, making it a great starting point to polish your grammar. However, to fully leverage the power of this AI-driven tool, consider their Premium Plan.

#8) Canva – Best Graphic Design Automation Tool 

Overview

Canva is a user-friendly, web-based design tool that allows you to create stunning visuals without needing expert graphic design skills. It offers an extensive library of customizable templates, fonts, and images, allowing you to effortlessly bring your creative ideas to life.

With its drag-and-drop interface, you can create professional-looking designs quickly and efficiently. Plus, Canva’s collaboration features make it easy for teams to collaborate on projects, making it a favorite choice for businesses and individuals.

Key Benefits

• Extensive Template Library: Offers a rich library of customizable templates for various formats, from social media automation tools for posts to presentations.
• Easy-to-Use Interface: The drag-and-drop interface makes it simple for anyone to create professional designs, regardless of their graphic design experience.
• Collaboration Features: Allows multiple people to work on a design simultaneously, making it great for marketing team projects.
• Extensive Asset Collection: With thousands of images, fonts, and elements, you can always find the perfect assets for your design.
• Versatility: Canva is not just for graphic design; you can also use it for video editing and creating animated graphics.
• Integration Capabilities: Integrates with other platforms, allowing you to share your designs or import assets directly.

Pricing

Canva offers a versatile range of pricing options to suit different needs. While it does provide a Free Plan, to unlock more advanced features and assets, you may consider upgrading.

#9) Surfer SEO – Best SEO-Writing Automation Tool

Overview

Surfer SEO is a powerful content optimization tool that’s designed to help you boost your website’s search engine rankings. This tool analyzes the top-ranking pages for your chosen keywords and provides data-driven recommendations to improve your existing content.

It offers real-time SEO suggestions as you write, making optimizing your content for search engines easier. Surfer SEO can be an invaluable addition to your content creation toolkit, whether you are an SEO novice or an SEO agency.

Key Benefits

• Data-Driven SEO Recommendations: Analyzes top-ranking pages and offers actionable, data-backed suggestions and metrics to optimize your content for search engines.
• Real-Time SEO Suggestions: Provides real-time SEO tips, helping you optimize your content as you write it.
• Keyword Analyzer: Helps you understand the best keywords to use in your content, their ideal density, and where to place them for optimal results.
• SERP Analyzer: Allows you to analyze search engine result pages (SERPs) to understand what makes top-ranking content successful.
• Content Editor: Checks grammar and spelling and optimizes your text based on Surfer’s SEO rules.
• Readability Analysis: Evaluates the readability of your content, ensuring it’s user-friendly while being SEO-optimized.

Pricing

Surfer SEO offers a range of plans tailored to different needs, with the first paid plan, the Essential AI, starting at $139 per month. This plan provides a comprehensive suite of SEO tools perfect for small businesses or individual users.

#10) Ahrefs – Best Keyword Research Automation Tool

Overview

Ahrefs is a comprehensive SEO tool highly regarded for its superior keyword research tools. It’s an all-in-one tool that allows you to uncover the keywords your competitors are ranking for, understand what it takes to outrank them, and discover new keyword opportunities to target.

Ahrefs is a powerful tool that will help you optimize your website’s content and improve your search engine rankings.

Key Benefits

• Superior Keyword Research: Provides a vast keyword data set, giving you access to countless keyword opportunities for your content.
• Competitor Analysis: Uncover the keywords your competitors are ranking for, helping you carve out your SEO strategy.
• Content Explorer: Allows you to discover the most famous content in your niche, providing inspiration and direction for your content creation.
• Rank Tracker: Lets you monitor your rankings over time, giving insights into how your SEO efforts pay off.
• Site Audit: Helps you identify any SEO issues on your website so you can take corrective measures and improve your site’s performance.

Pricing

Ahrefs offers a range of pricing plans to accommodate various needs and budgets, starting with the Lite plan at $99 per month.

#11) HubSpot – Best Enterprise Marketing & Sales Automation Tool

Overview

HubSpot is a comprehensive that combines marketing campaigns, sales, and service software to help businesses grow. It’s designed to streamline your processes, making it easier to attract, engage, and delight customers.

With its robust automation capabilities, HubSpot takes the load off your team’s shoulders, allowing you to focus on strategy and creative tasks. From email marketing campaigns and social media management to CRM and analytics, HubSpot provides all the tools you need in one place. 

Key Benefits

• Comprehensive CRM System: Provides a robust CRM system, allowing you to manage and track customer interactions and data effectively throughout the customer lifecycle.
• Integrated Marketing Automation Platforms: Offers an array of marketing automation tools, including email marketing, social media management, and content creation, all in one place for streamlined execution.
• Sales Automation Features: Automate your sales process with features like deal tracking, pipeline management, and performance analytics to enhance efficiency and close rates.
• In-Depth Analytics and Reporting: Gain valuable insights to help you make data-driven decisions for your marketing automation and sales strategies.
• Customization and Scalability: Tailor it to your business needs with customizable features and the ability to scale as your business grows.
• Seamless Integration: Integrates smoothly with various other tools and platforms, ensuring a cohesive workflow across your business operations.

Pricing

HubSpot offers a range of pricing options to cater to different needs and budgets. It offers free tools, and if you want more advanced features, get its Starter Plan at $25 per month.

#12) ActiveCampaign – Best Enterprise Email Automation Tool

Overview

ActiveCampaign is a comprehensive email marketing automation tool designed to help you nurture leads, increase engagement, and boost conversions. Unlike traditional email services, ActiveCampaign gives you a suite of advanced tools to personalize your campaigns and automate your workflow.

The platform features a user-friendly interface, making designing eye-catching emails easy, setting up automated sequences, segmenting your audience, and analyzing the results. Furthermore, it integrates seamlessly with various other tools, providing you with a fully connected marketing ecosystem.

Key Benefits

• Automated Email Campaigns: Allows you to set up automated email sequences, saving you time and ensuring consistent communication with your audience.
• Advanced Segmentation: Segment your audience based on their behaviors and preferences, allowing for more personalized and effective campaigns.
• In-Depth Analytics: Track your campaign performance with detailed analytics, helping you make data-driven decisions and improve your strategy.
• CRM Integration: Seamlessly integrates with your CRM, creating a cohesive workflow between your sales and marketing automation efforts.
• User-Friendly Interface: Is easy to use and accessible even to those with little technical knowledge.
• Multichannel Marketing Automation: Supports SMS, social media, and other channels, providing a comprehensive marketing automation solution.

Pricing

ActiveCampaign offers a variety of plans to cater to different needs, starting with the Lite plan at $39 per month for one user when billed monthly.

#13) Sprout Social – Best Enterprise Social Media Marketing Automation Tool

Overview

Sprout Social is a comprehensive tool designed to streamline social media promotion automation efforts. It’s an all-in-one solution that allows you to manage, schedule, and analyze your social media content across multiple platforms from a single dashboard.

Key Benefits

• Advanced Post Scheduling: Schedule your social media posts across multiple platforms in advance, ensuring consistent and timely content delivery.
• Comprehensive Analytics: Offers deep insights into your social media performance, helping you understand audience engagement and optimize your strategy.
• Seamless Team Collaboration: Facilitates collaboration among team members with features that streamline communication and workflow, making it easier to manage large-scale campaigns.
• Audience Engagement Tools: Engage effectively with your audience through centralized message management and response features.
• Customizable Reports: Generate detailed, customizable reports to present your social media efforts and progress to stakeholders or team members.
• Content Curation and Publishing: Streamlines the process of finding, curating, and publishing content, making your social media management more efficient and impactful.

Pricing

Sprout Social offers a variety of plans to suit different business needs, including Standard, Professional, Advanced, and Enterprise options.

What Is Content Creation?

Content creation is an integral part of digital marketing automation, encompassing the process of generating topic ideas that appeal to your audience, creating written or visual content around those ideas, and making that information accessible to your audience through various platforms. It’s about creating compelling narratives that provide value to your viewers, listeners, or readers.

The type of content you create can range from blog posts, social media updates, videos, podcasts, infographics, e-books, and more. The key is creating engaging, valuable content that aligns with your brand’s voice and goals.

In today’s digital age, content creation is not just about writing articles or creating videos. It involves strategizing and choosing the right tools to automate the process, save time, and increase efficiency. That’s where content automation tools come into play.

They help streamline your content creation process, making it easier to produce high-quality content consistently.

What Are Content Automation Tools?

Content automation platforms are software or applications designed to help you automate various aspects of your content creation process. They can be a game-changer for your business, allowing you to focus more on strategy and less on tedious tasks.

These tools can handle everything from idea generation, content writing, and editing to publishing and distributing your content across multiple platforms. Some even provide analytics to measure the effectiveness of your content, giving you insights to improve your strategy further.

Essentially, these tools are like your digital assistants, helping you streamline your workflow, increase productivity, and maintain consistency in your content.

They’re crucial for businesses, marketers, bloggers, and anyone looking to optimize their content strategy in this fast-paced digital world.

How Can Content Automation Tools Help You Create Content?

Content automation tools can be a significant asset in your content creation journey. They can significantly cut down the time and effort you spend on routine tasks, allowing you to focus on more strategic aspects of content creation.

For instance, instead of manually writing and scheduling posts for different platforms, you can use these tools to automate the process.

In addition to efficiency, these tools also bring consistency to your content. They help maintain your brand’s voice across various platforms and ensure your content is always relevant and engaging.

Plus, most tools come with analytics features, providing you with valuable insights into your content’s performance. This data can guide your future content strategies and help you make informed decisions.

Ultimately, content automation software empowers you to consistently create high-quality content, improve productivity, and enhance your content strategy. They’re your allies in navigating the dynamic landscape of content marketing automation.

What Features Should You Look For In Content Automation Tools?

When you’re choosing a content automation tool, there are several key features that you should consider to make sure you’re getting the most bang for your buck.

Firstly, look for a tool that offers robust automation capabilities. This includes scheduling and publishing content across multiple platforms, automating social media posts, and even generating content ideas. These features can save you significant time and effort, allowing you to focus more on strategy and less on routine tasks.

Secondly, consider the tool’s analytics capabilities. A good content automation tool should provide detailed data on your content’s performance. This can help you understand what type of content resonates with your audience, what times are best for posting, and how your content is performing in terms of SEO. These insights can be invaluable in refining your content strategy and achieving your marketing automation goals.

Lastly, consider the tool’s ease of use and support options. A tool that’s difficult to use or lacks sufficient support can cause more headaches than it’s worth. Look for tools that are user-friendly and offer comprehensive customer support. This way, you can get the most out of your tool and have peace of mind knowing that help is available if you need it.

A well-chosen content automation tool can offer numerous benefits, from increased efficiency and productivity to valuable insights into your content’s performance. So, take your time, do your research, and choose a tool that meets your specific needs and preferences.

Buyers Guide: How We Conducted Our Research

When conducting our research to find the best content automation software for 2024, we used the following method:

• Initial Search: I started by identifying a broad list of content automation tools available in the market.
• Pricing: I then looked at the cost of each product. I considered both the initial investment and any recurring costs. I also noted if there were different pricing tiers or plans based on features or usage.
• Features: Next, I analyzed the key features of each tool. I paid special attention to those features that automate tedious tasks, improve efficiency, and provide valuable insights. This included aspects like automation capabilities, integration with other platforms, content scheduling, and analytics.
• Negatives: I also examined each tool’s potential drawbacks or limitations. This could include issues like a steep learning curve, lack of certain features, or limitations in customization.
• Support or Refund Policy: I examined each company’s customer support level. I checked if they offer live chat, email support, or phone support. I also considered their refund policy and whether they have an active community for user support.
• User Reviews: Lastly, I considered actual users’ experiences. I read reviews and testimonials to understand the tool’s reliability, performance, and overall user satisfaction.

Final Thoughts on Content Automation Tools

These tools are designed to make your life easier. They streamline tasks like email marketing automation, social media management, SEO optimization, and more, saving you time and enhancing the quality of your output.

Whether you’re a small business owner, a digital marketer, or a content creator, these tools can elevate your content strategy and help you connect more effectively with your audience.

Why listen to this advice? Well, it’s based on a thorough understanding of the current digital landscape and the needs of content creators like you.

Each tool discussed has been chosen for its ability to address specific challenges in content creation and management, ensuring that you’re equipped with the best resources to succeed in today’s competitive online world.

So, dive in, explore these tools, and find the ones that best fit your unique needs and goals. Here’s to making your content creation journey more productive and less stressful!

Frequently Asked Questions (FAQs):

How can content marketing automation platforms improve my content strategy?

A content automation tool can provide valuable insights into your content’s performance. This can help you understand what’s working and what isn’t, allowing you to optimize your content strategy.

Additionally, by automating routine tasks, these tools free up your time to focus on the strategic aspects of content creation.

Can I use multiple automated content creation tools together?

Yes, many content automation tools can integrate with each other or other platforms you may be using. This can create a seamless workflow and ensure all your tools work together effectively.

How Does AI Power Content Generation Work?

AI content generation uses NLP algorithms to analyze content and identify linguistic patterns. NLG systems then convert data into human-readable text. Technologies like RNNs and newer architectures like BERT and GPT-3 are used to create high-quality content​​.

Is it challenging to learn how to use a content automation tool?

The learning curve varies from tool to tool. Some automated content creation tools are user-friendly and easy to learn, while others may require time to get the hang of.

Most tools provide tutorials, guides, and customer support to help you along the way.

Can a content automation tool help me with SEO?

Yes, many content automation tools include features that can assist with SEO. This can range from keyword suggestions and optimization tips to SEO analytics.