The 15 Best AI Sales Tools In 2024

Let’s face it—how we sell things online is changing faster than ever. You’re being left behind if you still rely on the same old playbook. AI is coming in not to replace you but to empower you.

These tools are more than just automation (although they excel at that). They’re about amplifying your strategies, uncovering hidden insights, and making your sales team unstoppable.

Whether you’re a one-person show or managing a sales powerhouse, the right AI-powered tools can completely transform your business. We’ve done the legwork, tested the top contenders, and handpicked the absolute best AI sales tools around today.

Are you curious? You should be. Let’s explore how these tools can revolutionize your selling!

What Are The Best AI Sales Tools?

Let’s explore the best AI sales tools available, each designed to enhance your sales performance through innovative features and intelligent automation.

This guide will provide you with the insights you need to choose the right tools that align with your sales goals and challenges:

1. SalesForce Einstein – Best Overall AI Sales Tool
2. HubSpot Sales Hub – Best for Lead Management and Prospecting
3. Pipedrive – Best Simple Sales Pipeline Management
4. ActiveCampaign – Best for Email Marketing Sales Automation
5. Gong.io – Best for Sales Call Analysis and Coaching
6. Fireflies.ai – Best for AI-Powered Meeting Transcription & Summaries
7. Loom – Best for Personalized Video Messaging and Follow-Ups
8. Jasper AI – Best for AI-Generated Sales Content and Email Insights
9. Copy.AI – Best for AI-Powered Copywriting and Content Creation
10. Grammarly – Best for AI-Powered Writing and Editing Assistance
11. GoHighLevel – Best for Automated Sales Campaigns
12. Zoho CRM – Best for the Zoho Ecosystem
13. Monday CRM – Best for Team Collaboration and Sales Tracking
14. LinkedIn Sales Navigator – Best for LinkedIn
15. Zapier – Best for Integrating Multiple Sales Tools

1. SalesForce Einstein – Best Overall AI Sales Tool

Overview

Salesforce Einstein isn’t just another tool; it’s an AI-powered ally integrated directly into your CRM. This means you get intelligent insights and CRM automation without juggling multiple platforms. 

Einstein learns from your unique sales data, offering predictive lead scoring, opportunity insights, and personalized engagement recommendations. It’s like having a data-driven sales coach whispering in your ear, guiding you toward smarter decisions and higher close rates.

Key Benefits

• Predictive Analytics: Harnesses machine learning to predict future customer behavior and sales outcomes.
• Automated Data Capture: Simplifies the data entry process, ensuring your focus remains on selling.
• Personalized Recommendations: Offers tailored suggestions to help you upsell and cross-sell effectively.
• Seamless CRM Integration: Works effortlessly with existing CRM systems, enhancing their capabilities.
• Real-Time Insights: Delivers up-to-the-minute data to keep you ahead in a fast-paced market.
• Robust Reporting Tools: Generates comprehensive reports for a detailed analysis of your sales performance.

Pricing

SalesForce Einstein’s pricing model is designed to fit various business sizes and needs, starting at $75 per user per month. This initial plan provides comprehensive access to the core AI functionalities that can significantly enhance your sales operations.

2. HubSpot Sales Hub – Best for Lead Management and Prospecting

Overview

HubSpot Sales Hub excels at transforming lead management and streamlining prospecting efforts. This tool combines ease of use with powerful sales automation, making it indispensable for teams aiming to improve their lead management.

With its intuitive interface and deep integration capabilities, Sales Hub helps organize and track interactions and enables smarter decision-making based on rich, actionable insights.

Key Benefits

• Streamlined Lead Management: Easily organize, track, and nurture leads throughout the sales cycle.
• Enhanced Email Tracking: Monitor email interactions to optimize communication strategies.
• Automated Workflow Sequences: Set up tailored workflows to automate repetitive tasks and ensure no lead is overlooked.
• Comprehensive Performance Analytics: Access detailed reports to measure and improve team performance.
• AI-Powered Insights: Leverage AI to predict the next best action and prioritize leads.
• Customizable Templates: Use and modify pre-built templates for emails and landing pages to save time.

Pricing

HubSpot Sales Hub offers a tiered pricing strategy to accommodate businesses of all sizes, with the first paid plan starting at $20 per user per month. This plan includes essential tools for effective lead management and integration with the HubSpot CRM.

3. Pipedrive – Best Simple Sales Pipeline Management

Overview

Pipedrive stands out for its straightforward yet powerful approach to sales pipeline management. Designed with simplicity, it lets you visualize your sales processes and streamline every stage of the journey. Its intuitive design ensures you can focus on the right deals at the right time without being bogged down by complex features. Pipedrive is ideal for small to medium-sized teams looking for an effective way to boost their sales productivity.

Key Benefits

• Visual Sales Pipelines: Drag-and-drop deals through customizable pipelines.
• Lead Management: Track and nurture leads from initial contact to conversion.
• Activity Tracking: Log calls, emails, and meetings to stay on top of your interactions.
• Sales Reporting: Gain insights into your team’s performance and identify areas for improvement.
• Email Integration: Connect your inbox and manage communication directly within Pipedrive.

Pricing

Pipedrive offers a range of pricing tiers to suit different business needs. The first paid plan starts at $14 per user per month and includes full access to pipeline management features, integrations, and chat support.

4. ActiveCampaign – Best for Email Marketing & Sales Automation

Overview

ActiveCampaign is your one-stop shop for email marketing and sales automation that goes beyond the basics. It’s not just about sending emails but crafting personalized customer journeys that nurture leads and drive conversions. ActiveCampaign’s AI capabilities elevate your email marketing game by analyzing data, predicting behavior, and optimizing your campaigns for maximum impact.

Whether you’re a seasoned marketer or just starting out, ActiveCampaign’s intuitive interface and robust features make it easy to create targeted campaigns, automate follow-ups, and track your results. It’s a powerful tool that can help you build lasting relationships with your audience and boost your bottom line.

Key Benefits

• Advanced Automation: Design sophisticated workflows that trigger actions based on customer behavior.
• Predictive Sending: Deliver emails at the optimal time for each individual recipient.
• Dynamic Content: Personalize emails with content tailored to each subscriber’s interests and preferences.
• A/B Testing: Experiment with different email variations to find what resonates best with your audience.
• CRM Integration: Seamlessly connect with your CRM to create a unified view of your customer data.
• Site & Event Tracking: Gain valuable insights into how customers interact with your website and marketing materials.

Pricing

ActiveCampaign’s pricing starts at $15 per month for the Lite plan, which includes basic email marketing and automation capabilities suitable for smaller teams looking to enhance their marketing efforts.

5. Gong.io – Best for Sales Call Analysis and Coaching

Overview

Gong.io is your virtual sales coach, silently observing every customer interaction to reveal what drives success (or holds you back). This AI-powered platform dives deep into your sales calls, meetings, and emails, analyzing conversations to uncover hidden patterns and insights.

Imagine knowing which talk tracks resonate most with buyers, how top performers handle objections, or which topics consistently lead to closed deals. Gong.io surfaces these golden nuggets of information, allowing you to replicate winning behaviors and refine your sales strategy.

Key Benefits

• Call Recording & Transcription: Capture every word spoken on sales calls for easy reference and analysis.
• Conversation Intelligence: Identify key moments, talk ratios, and trends across your sales conversations.
• Deal Risk Alerts: Get notified when deals are in danger, giving you a chance to intervene and save them.
• Sales Coaching: Provide personalized feedback to your team based on real-world data, not guesswork.
• Market Intelligence: Understand the latest trends and topics shaping your industry and competitors.

Pricing

Gong.io’s pricing is tailored to your needs and requires a custom quote. It depends on your needs and the number of leads you are aiming for. 

6. Fireflies.ai – Best for AI-Powered Meeting Transcription & Summaries

Overview

Fireflies.ai is tailored to enhance meeting efficiency by providing AI-powered transcription and summaries. This tool automatically records and transcribes meetings, generating concise summaries and actionable items.

It’s designed to ensure that you capture every detail without the need for manual note-taking, making it invaluable for busy sales teams who need to maintain focus on discussions and strategic decisions rather than on jotting down notes.

Key Benefits

• Automated Transcription: Transcribes meetings in real-time with high accuracy.
• Meeting Summaries: Provides concise summaries and key points from each meeting.
• Searchable Transcripts: Allows you to search across all your meeting transcripts for specific information.
• Integration Capabilities: Easily integrates with popular video conferencing tools and CRM systems.
• Action Item Tracking: Automatically detects and highlights action items and follow-ups.
• Audio Snippets: Lets you revisit specific parts of the meeting with audio clips.

Pricing

Fireflies.ai offers an entry-level plan starting at $18 per user per month. This plan provides comprehensive features that facilitate better meeting management and documentation.

7. Loom – Best for Personalized Video Messaging and Follow-Ups

Overview

Loom is your secret weapon for injecting a human touch into your digital outreach. This video messaging platform lets you easily record and share quick videos, making your communication more engaging and memorable. Forget about lengthy emails or impersonal phone calls; Loom enables you to connect face-to-face, even when you can’t be in person.

With Loom, you can walk prospects through product demos, send personalized follow-ups, or even provide quick training videos to your sales teams. It’s a versatile tool used throughout your sales process to build stronger relationships and drive more conversions.

Key Benefits

• Quick & Easy Recording: Capture your screen, webcam, or both with just a few clicks.
• Instant Sharing: Generate shareable links for your videos and embed them anywhere.
• Viewer Insights: Track who’s watched your videos and for how long.
• Engagement Tools: Add calls to action, comments, and emoji reactions to encourage interaction.
• Team Collaboration: Organize and share videos with your sales reps for seamless communication.

Pricing

Loom offers a starter plan starting at $12.50 per user per month, which provides all the essential features needed for effective video communication in sales.

8. Jasper AI – Best for AI-Generated Sales Content and Email Insights

Overview

Jasper AI is your secret weapon for crafting compelling sales copy that converts. This AI-powered writing assistant takes the guesswork out of content creation, helping you craft emails, landing pages, ads, and more in a fraction of the time. But Jasper AI isn’t just about speed; it’s about effectiveness.

By analyzing millions of data points, Jasper AI understands what resonates with your audience and tailors its suggestions accordingly. This means you can create persuasive, high-converting content without being a wordsmith. Whether you’re struggling with writer’s block or simply want to streamline your content creation process, Jasper AI is here to help.

Key Benefits

• Content Creation: Automatically generates high-quality, customized sales texts and emails.
• Email Optimization: Provides feedback on email performance to enhance open and response rates.
• Tone and Style Adjustment: Adapts the voice and style to match your brand and audience.
• Language Support: Offers multilingual capabilities to cater to a global market.
• Integration with CRM Systems: Enhances workflow by integrating with existing CRM tools.
• A/B Testing Tools: Tests different versions of content to find the most effective one.

Pricing

Jasper AI offers a variety of pricing plans to suit different needs. The Starter plan, perfect for individuals and small teams, begins at $40 per month.

9. Copy.AI – Best for AI-Powered Copywriting and Content Creation

Overview

If you’ve ever stared at a blank page, dreading the task of writing sales copy, Copy.AI is here to rescue you. This AI-powered tool is like having a team of expert copywriters at your fingertips, ready to churn out persuasive, engaging content in seconds.

Whether you need a catchy headline, a compelling product description, or a persuasive email, Copy.AI can help you create it with ease. But it’s more than just a content generator; it’s a learning tool that can help you understand the elements of effective copywriting and apply them to your own work.

Key Benefits

• Versatile Content Creation: Generate a wide range of content, from social media posts to long-form articles.
• Multiple Templates: Choose from pre-built templates for various formats and industries.
• Tone Adjustment: Tailor your content’s tone to match your brand voice.
• Idea Generation: Overcome writer’s block with AI-powered suggestions.
• Translation: Expand your reach with multilingual content creation.

Pricing

Copy.AI offers a generous free plan with limited credits. To unlock unlimited access and advanced features, the Pro plan starts at $49 per month.

10. Grammarly – Best for AI-Powered Writing and Editing Assistance

Overview

Grammarly is your digital writing assistant. It meticulously proofreads your emails, proposals, and presentations to ensure they’re polished and professional. Think of it as a second pair of eyes with an AI-powered brain.

Grammarly catches those pesky typos and grammatical errors that can undermine your credibility, but it goes deeper than that. It offers suggestions for improving clarity, conciseness, and tone, helping you communicate more effectively with your prospects and customers. 

Whether you’re a seasoned writer or want to ensure your communication is top-notch, Grammarly can elevate your written work.

Key Benefits

• Advanced Grammar Checker: Detects and corrects complex grammatical errors.
• Style and Tone Suggestions: Tailors your writing style to suit the context and audience.
• Plagiarism Detection: Ensures originality by checking text against billions of web pages.
• Customizable Style Guides: Allows you to maintain consistency with your brand’s voice.
• Integration Capabilities: Works across multiple platforms and devices.
• Performance Reports: Provides insights into your writing improvements and trends.

Pricing

Grammarly offers a business plan starting at $12 per user per month, which includes comprehensive writing support tools. This makes Grammarly a valuable asset for teams aiming to maintain high standards in their written communication.

11. GoHighLevel – Best for Automated Sales Campaigns

Overview

GoHighLevel is a powerful all-in-one platform designed to streamline your entire sales and marketing process. Imagine having a virtual assistant that handles everything from lead capture to appointment scheduling and even customer relationship management. That’s the power of GoHighLevel.

With its AI-driven automation capabilities, you can create sophisticated sales funnels that nurture leads, deliver personalized messages, and close deals on autopilot. GoHighLevel also integrates with many popular tools, making it easy to connect your existing systems and streamline your sales workflow.

Key Benefits

• Sales Funnels: Create high-converting funnels that guide leads through the buying journey.
• Email Marketing: Send targeted email campaigns to nurture leads and drive sales.
• Appointment Scheduling: Simplify the booking process and connect with prospects effortlessly.
• CRM: Manage your customer relationships and track interactions in one central place.
• SMS Marketing: Reach your audience with text message campaigns directly on their mobile devices.

Pricing

GoHighLevel offers a starting plan at $97 per month, which includes full access to all platform features. This makes it a robust option for teams committed to scaling their sales operations through automation.

12. Zoho CRM – Best for the Zoho Ecosystem

Overview

Zoho CRM is a versatile and feature-rich customer relationship management platform that stands out for its seamless integration within the Zoho ecosystem. This CRM becomes even more appealing if you’re already using other Zoho products, like Zoho Desk or Zoho Campaigns.

Zoho CRM’s AI assistant, Zia, adds an extra layer of intelligence to your sales process. Zia can analyze your data, predict customer behavior, and offer actionable insights that help you close more deals. From lead scoring to sales forecasting, Zia provides valuable guidance at every stage of the sales cycle.

Key Benefits

• Zia AI Assistant: Get intelligent recommendations, automate tasks, and gain insights from your data.
• Sales Automation: Streamline your workflows and reduce manual tasks for increased efficiency.
• Omnichannel Communication: Connect with customers via email, phone, social media, and live chat.
• Analytics and Reporting: Track your sales performance with in-depth reports and dashboards.
• Mobile App: Stay connected and productive on the go with Zoho CRM’s mobile app.
• Integrations: Connect with a wide range of third-party apps and services.

Pricing

Zoho CRM’s pricing begins at $14 per user per month for the Standard plan, which includes essential CRM features suitable for small to mid-sized businesses.

13. Monday CRM – Best for Team Collaboration and Sales Tracking

Overview

Monday CRM is a powerful tool that can streamline and automate your sales processes and improve your customer service. Built on the popular project management platform, Monday.com, this intuitive tool is designed to help you easily manage all of your customer data in one place.

With features like automated workflows, AI-powered insights, and customizable dashboards, Monday CRM is perfect for businesses of all sizes looking to streamline their customer management processes. Whether you need to track customer interactions, monitor sales pipelines, or measure customer satisfaction, Monday CRM is a tool that can help you stay on top of it all.

Key Benefits

• Visual Sales Pipelines: Customize and manage your sales pipelines visually.
• Automated Workflows: Set up rules to automate repetitive tasks and notifications.
• Real-Time Collaboration: Team members can communicate and share updates directly within the platform.
• Integration Capabilities: Integrates with a wide range of tools, including CRM systems and email platforms.
• Performance Tracking: Provides analytics and reporting features to monitor team productivity and sales metrics.
• Customizable Templates: Access a variety of templates tailored to different sales processes and activities.

Pricing

Monday.com offers a range of pricing plans based on the number of users and features you need. The Basic CRM plan, designed for small teams, starts at $12 per seat per month, billed annually.

14. LinkedIn Sales Navigator – Best for LinkedIn

Overview

If LinkedIn is your hunting ground for leads, Sales Navigator is your secret weapon. It’s more than just an upgraded LinkedIn experience; it’s a sales prospecting powerhouse that unlocks a wealth of information and features hidden from regular LinkedIn members.

Sales Navigator arms you with advanced search filters, lead recommendations, and real-time insights into your prospects’ activities. It’s like spotlighting the leads most likely to convert, guiding you toward meaningful conversations and closing deals.

Key Benefits

• Advanced Lead Search: Find the right prospects with detailed filtering options.
• Lead Recommendations: Receive personalized suggestions based on your preferences and search history.
• InMail Credits: Reach out directly to prospects who aren’t in your network.
• Real-Time Updates: Stay informed about job changes, company news, and shared content.
• CRM Integration: Sync your LinkedIn data with your favorite CRM for seamless management.

Pricing

LinkedIn Sales Navigator offers a Professional plan starting at $99.99 per month, designed for individual sales professionals looking to enhance their prospecting efforts on LinkedIn.

15. Zapier – Best for Integrating Multiple Sales Tools

Overview

In the world of sales tools, Zapier is the glue that holds everything together. It’s not just an AI sales tool but a powerful workflow automation platform that connects your various sales tools and automates tasks. This means less manual work, fewer errors, and more time to focus on what matters most – closing deals.

Imagine your CRM automatically adding new leads to your email list or your sales calls being transcribed and logged in your project management tool without you lifting a finger. Zapier makes these scenarios possible with its vast pre-built integrations and customizable workflows.

Key Benefits

• Wide App Integration: Connects over 3,000 web apps for comprehensive automation.
• Easy Automation Creation: ‘Zaps’ make setting up automation simple, with no coding required.
• Custom Workflows: Tailor automation according to specific sales processes.
• Actionable Triggers and Actions: Set conditions that automatically trigger specific workflows.
• Task Management: Automates routine tasks, saving time and reducing errors.
• Data Synchronization: Ensures consistency across all platforms, updating records in real-time.

Pricing

Zapier offers a starter plan beginning at $29.99 per month, including basic automation and integration features suitable for small to medium-sized sales teams.

What Is AI Sales Tools?

AI sales tools are software platforms that leverage artificial intelligence to streamline and enhance various aspects of the sales process. Think of them as your trusty sidekicks, automating repetitive tasks, uncovering valuable insights, and empowering your team to close more deals.

These tools can do everything from automatically logging calls and emails to predicting which leads will most likely convert. They can analyze your sales data to identify trends and patterns, providing actionable recommendations to improve your performance.

AI sales tools aren’t meant to replace human salespeople. Instead, they complement your existing skills and knowledge, allowing you to work smarter and more efficiently.

By automating mundane tasks and providing data-driven insights, these tools free up your time to focus on what you do best—building relationships and closing deals.

How Can AI Sales Tools Benefit You?

AI sales tools can be your secret weapon for taking your sales game to the next level. Imagine having a team of tireless assistants working 24/7 to analyze data, automate repetitive tasks, and provide valuable insights. That’s the power of AI in sales.

These tools can help you identify and focus on your hottest prospects by automating lead scoring and nurturing. They can also help you craft personalized outreach messages that resonate with your target audience. With AI-powered insights, you’ll better understand your customers and their buying behavior, allowing you to tailor your approach and close more deals.

In short, AI sales tools can save you time, improve efficiency, and ultimately boost your bottom line. They’re not just a luxury; they’re becoming a necessity in today’s competitive business landscape. Whether you’re a solopreneur or leading a sales team, investing in the right AI tool can make all the difference in your success.

What Features Should You Look For In AI Sales Tools?

When choosing the best AI sales tool for your team, prioritize features that streamline your workflow and boost efficiency.

Look for platforms that offer lead scoring and prioritization, allowing you to focus on the most promising prospects. Additionally, tools with automated outreach capabilities, like personalized email sequences and follow-ups, should be considered to nurture leads effectively.

Delve deeper and explore options that provide conversation intelligence, analyzing sales calls and meetings for insights. This can help you identify winning sales strategies and areas for improvement. Integration with your existing CRM is also crucial, ensuring a seamless flow of data and minimizing manual entry.

Finally, pay attention to features that enhance team collaboration and productivity. Look for tools with shared dashboards, real-time updates, and communication tools that foster a cohesive sales environment.

By choosing a platform that aligns with your specific needs and priorities, you’ll empower your team to achieve greater success today and in the future.

Buyers Guide: How We Conducted Our Research

I took a multi-faceted approach to my research to provide the most accurate and helpful information. I wanted to ensure my recommendations were based on real-world experience and data, not just marketing hype.

• Hands-on Testing: I dove headfirst into each platform, testing its features, usability, and overall effectiveness. I wanted to experience firsthand how these tools could impact a sales team’s day-to-day operations.
• In-Depth Analysis: I didn’t just skim the surface; I dug deep into the details of each tool’s capabilities. I looked at everything from lead scoring algorithms to automation workflows, comparing different approaches and identifying unique strengths.
• Customer Feedback: I sought out reviews and testimonials from actual users. This gave me valuable insights into how these tools perform in real-world scenarios and what challenges users might face.

Through this research process, I’ve identified the best AI sales tools that stand out today. My goal is to provide you with the information you need to make an informed decision and choose the tool that best aligns with your unique goals and needs.

Final Thoughts on AI Sales Tools

As you’ve seen, the AI sales tool market is vast and varied. There’s a tool for every need, from boosting your writing skills to automating your outreach and analyzing your sales calls. The key is to find the right tool for your specific goals and budget.

Remember, these tools aren’t just about replacing human effort but amplifying it. By automating repetitive tasks and providing data-driven insights, AI empowers your sales team to focus on what they do best: building relationships and closing deals.

If you’re ready to improve your sales game, please explore the tools highlighted in this guide. I aim to give you the information you need to make an informed decision and choose the AI sales tool to revolutionize your sales process.

The future of sales is here, and AI powers it. Embrace it, and watch your business thrive!

Frequently Asked Questions (FAQs)

Are AI sales tools suitable for small businesses?

Yes, many AI sales tools are designed with scalable features that can benefit small businesses by making their sales processes more efficient and data-driven without requiring significant upfront investment.

Can AI sales tools integrate with other business systems? 

Most leading AI sales tools boast robust integration capabilities with popular CRM systems, marketing platforms, and other business management tools to ensure seamless data flow and functionality.

What are the potential risks of using AI sales tools?

Potential risks include data privacy concerns, dependency on technology, and the need for ongoing training to keep up with new features and updates. It’s important to choose tools that comply with relevant regulations and offer reliable support.

How do AI sales tools use data to drive sales? 

AI sales tools analyze historical data and real-time inputs to accurate sales forecasts, identify sales opportunities, and provide actionable insights that help sales teams target their efforts more effectively.

Will AI sales tools replace my sales team? 

Absolutely not. AI is a tool, not a replacement for the human touch in sales. These tools are designed to empower your team, automating repetitive tasks and providing valuable insights so they can focus on building relationships and closing deals.

How difficult is it to implement AI sales tools? 

Most AI sales tools are designed to be user-friendly, even for those with limited technical expertise. Many offer onboarding assistance and resources to help you get started. However, some platforms, especially those with advanced features, may have a steeper learning curve.