Branding Automation: What is It, and Why Do You Need It?

Automation is becoming a norm in marketing. Many marketing teams and professionals use marketing automation to simplify and automate tedious tasks—such as posting promotional materials on social networking sites.

This lets them allocate resources to marketing efforts requiring more human intervention. Ultimately, using it can improve work efficiency and save money.

Yet automation can be useful for branding, too. Like marketing, it can automate repetitive tasks and more effectively distribute tailored email and text messaging, benefiting professionals—especially managers.

As a brand manager, you’re responsible for maintaining your company’s public image, ensuring brand consistency, and strengthening brand identity. Though you already have the skills to do these, such as creativity, innovation, and communication, branding automation can further improve and streamline your work.

In doing so, you can do your tasks efficiently while ensuring your branding resonates with your customer base.

To know more about branding automation and why you need it, keep reading below.

What is Branding Automation?

Branding automation is the use of technology to automate branding processes and tasks. The products it creates remain on-brand, as brand automation platforms use existing branding and marketing assets and place these accordingly within a template framework.

As a result, there’ll be little to no human intervention needed from branding professionals to create the needed branding materials. This streamlines daily brand automation by making each stage in content development—creation, cultivation, and consumption—more standardized.

How does Branding Automation fit into Marketing Automation?

Branding Automation and Marketing Automation, while distinct, are two interconnected aspects of a comprehensive digital marketing strategy. They work together to create a more efficient and effective approach to promoting a business and fostering an excellent customer journey.

While Marketing Automation focuses on reaching the right audience at the right time with the right message, Brand Automation ensures that this message consistently aligns with the company’s brand, enhancing its recognition, credibility, and trustworthiness. Together, they create a powerful tool for businesses to engage with their potential customers in a meaningful and effective way.

Branding Automation fits into Marketing Automation by providing the foundation upon which all marketing data are built. With a consistent brand image maintained through branding automation, marketing automation efforts become more effective. The consistent brand image ensures that all marketing messages align with the brand’s identity, enhancing the overall impact of the branding efforts of both internal and external parties.

Why do you need branding automation?

Not convinced this can streamline your brand management operations? Here are some reasons why you need brand automation:

It’s a cost-effective way to create digital brand assets

As a brand manager, you hire different people in your marketing departments to help you with brand management. For instance, you may hire a content editor to check whether you’re putting out high-quality, error-free, and well-paraphrased content using Grammarly that adheres to the company’s branding and guidelines.

You may also hire a brand designer who makes relevant content whenever the company needs them. These roles are essential, but they can be costly—especially for smaller businesses.

Brand automation allows you to create digital brand assets cost-effectively since you’ll heavily rely on a platform to generate branded content. It only needs your past branding and marketing content to get to know your company’s branding style, letting it create future materials that adhere to your brand book.

It increases branding efficiency and consistency across marketing channels

With too many marketers and businesses nowadays, one thing that marketing teams struggle with is maintaining consistency and efficiency across their marketing channels. It can be challenging for marketing teams to keep track of the brand’s content uploaded on different platforms, like websites, apps, and social media sites.

Luckily, brand automation can streamline this while ensuring a cohesive brand message. Apart from creating on-brand content, a marketing automation platform will distribute it for you across multiple channels.

This improves the consistency and efficiency with which marketing and sales teams release brand content for your target market, regardless of which platform they find your content.

It enhances branding creativity and innovation

Every marketing team knows that there are always changing trends in branding. For instance, one of the 2023 trends is overstimulated branding. This involves using eye-catching colors and visual imagery to captivate your audience.

It can be tricky for marketing teams to keep up with trends and apply them to your content, so branding automation will benefit you.

In this case, your chosen brand automation platform can help you apply different brand and design trends to your materials. This guarantees that your brand keeps up with the trends and stays ahead of the competition.

Recommended Marketing Automation Tools for Branding

Integrating Marketing Automation tools can significantly enhance a brand’s reach and engagement. Here are some highly recommended marketing automation platforms that can contribute to your branding efforts.

1) HubSpot – Best All-In-One Branding Automation Tools 

HubSpot provides comprehensive marketing automation for constant contact with potential leads. Inbound marketing automation software with a full suite of services to use all customer data.

These services include social media automation, content management, web analytics, and all-channel SEO. HubSpot helps marketing teams run successful email campaigns and increase brand awareness.

2) ActiveCampaign – Superior Customer Experience & Email Marketing Branding Automation

ActiveCampaign is another robust marketing automation solution specializing in email marketing channels, sales, and CRM. It offers features like segmentation, personalization, email management, A/B testing, and workflow automation, which are crucial for effective branding and keeping the customer lifecycle afloat for a long time.

The automation platform also provides site tracking features that allow you to monitor your customer’s activity on your site, helping you to refine your branding and marketing automation strategy based on customer behavior.

3) Loomly – Optimal Social Media and Content Calendar Management for Branding Automation

Loomly is one of the most popular social media management platforms. It allows even small businesses to automate multiple social media platforms, schedule posts, engage with audiences, and measure ROI. 

This automation software is designed for social media processes. Loomly helps businesses maintain a consistent brand image across different social media platforms.

4) Canva – Premier Design Simplification and Branding Automation Tool

Canva is a user-friendly design tool that allows most businesses to create collateral of visually appealing graphics, presentations, landing pages, and other visual content on a more personal level. It’s not a traditional marketing brand automation tool, but it plays a crucial role in branding. 

With its extensive library of templates, fonts, and images, Canva makes it easy for businesses to create consistent, high-quality visual content that aligns with their brand identity. These loyalty programs help in maintaining brand consistency and recognition. 

Canva also offers a Brand Kit feature where you can save your business brand’s logos, color palette, and fonts, ensuring that all your designs are on-brand.

5) Surfer SEO – Advanced SEO Content Optimization Specialist for Branding Automation

Surfer SEO is an SEO tool that helps create optimized content to increase organic traffic. It provides data-driven insights to write high-quality content that ranks. 

While it’s not a traditional brand automation tool, Surfer SEO can play a significant role in branding automation by improving your brand’s visibility online and capturing more leads. 

It analyzes keywords, identifies content gaps, and provides guidelines for creating content that resonates with your audience and aligns with your brand.

Final Thoughts on Branding Automation

Brand automation through marketing automation tools like Loomly, Surfer SEO, and Canva is an essential strategy in today’s digital age. It streamlines the creation of consistent, engaging content, enhances online visibility, and encourages brand recognition.

Leveraging the right marketing automation software can significantly boost your brand’s identity and save time and resources while ensuring a cohesive and impactful brand presence across all software platforms.