Loomly vs Hootsuite: Which Social Media Management Tool is Better?
Hey there! Can’t decide between Hootsuite and Loomly for your social media management needs? Well, let me assure you that you’ve come to the right place!
That’s why we will examine two popular AI marketing tools, Loomly and Hootsuite! In this article, I’ll help you decide which is better regarding usability, features, pricing, and overall performance.
If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.
Having analyzed many software platforms over the years, including these two heavyweights in social media management, I’m here to help. This isn’t a surface-level overview; it’s a deep dive into their functionalities, strengths, weaknesses, and more.
So strap yourself in because this will be an informative yet fun look at the capabilities of these two platforms!
By the end, you’ll have a clear answer on which social media management tool best fits your needs. Let’s get started!
Brief Overview: Hootsuite and Loomly
First, I’ll give you a quick overview of Hootsuite and Loomly:
Loomly
Loomly is a dynamic, user-friendly social media management tool designed to streamline content creation, enhance team collaboration, and boost audience engagement through advanced yet accessible analytical insights. It positions itself as the brand success platform, emphasizing simplicity and direct feedback channels to optimize content. This is why Loomly is a great social media automation tool today.
Key Selling Points:
- Intuitive calendar view for scheduling and planning content across various platforms
- Advanced post-optimization tips based on best-performing content and trends and hashtag generator
- In-app collaboration and approval workflows, enhancing team coordination
- Tailored audience targeting options for precise engagement
- Comprehensive, easy-to-understand advanced analytics and white-label reports for social media marketing, tracking performance and audience interaction
- Robust integration capabilities with various third-party applications and social platforms
Hootsuite
Hootsuite is one of the most popular social media management solutions, offering a versatile platform supporting broad social network integration. It enables businesses to execute comprehensive social media strategies, monitor online presence, and analyze performance data within a robust interface.
Key Selling Points:
- Supports a wide array of social networks, including less common platforms
- Ability to schedule bulk messages in advance, saving time and resources
- Streamlined monitoring of brand mentions and audience responses across all social channels with a hashtag generator
- Customizable analytics reports with the option to incorporate team metrics and KPIs.
- An array of educational resources and professional services for users to learn best practices
- Robust app integration ecosystem, allowing for a more tailored usage and extended functionality
Quick Verdict: Hootsuite vs Loomly
Loomly stands out for its intuitive interface and user-friendly features.
One platform for your social media marketing needs!
Loomly is an intuitive Social Media Management platform that helps you create, optimize, schedule, and analyze posts across all your social channels.
It’s an excellent choice for teams looking for a simple yet effective social media management tool. The platform offers a collaborative workspace with advanced scheduling capabilities.
Furthermore, there are post previews, built-in analytics, and even post templates and ideas based on trending topics. This makes it a fantastic choice for businesses that want to streamline their social media marketing processes and foster team collaboration.
Hootsuite is the go-to for managing multiple social networks simultaneously.
Save time and get REAL results on social media!
Hootsuite is a social media management platform that allows users to manage and schedule posts, track social media engagement, and monitor various social media accounts from a single dashboard.
Hootsuite offers robust post-scheduling, post previews, automation tools, real-time analytics, and collaboration tools. With Hootsuite, you can engage with audiences and measure ROI from the dashboard.
It’s ideal for businesses of all sizes that need a comprehensive view of their social media marketing efforts.
Product Overview: Loomly Vs Hootsuite
What is it?
Loomly is a comprehensive social media management tool that simplifies content scheduling, team collaboration, and performance tracking. With its clean, intuitive interface, Loomly appeals to you by providing a centralized platform. Your ideas become live posts, and feedback translates into refined content strategies.
Hootsuite is a robust, versatile social media management platform designed to curate, schedule, and analyze content across multiple social networks. Recognized for its dashboard’s efficiency, Hootsuite integrates countless functionalities, becoming an essential command center for your social media landscape.
Who is it for?
Loomly is tailor-made for teams that thrive on collaboration and firms that want to maintain a consistent and engaging social media presence. Whether you’re a small business, an agency, or a freelancer managing various clients, Loomly provides the structure and flexibility to keep your content strategy cohesive and responsive.
Hootsuite has expansive social network support and deep analytical insights. Thus, it is ideal for larger organizations, social media professionals, and businesses monitoring a broad digital footprint. Hootsuite mainly benefits those responding rapidly to social media trends and customer interactions.
What makes it special?
Loomly distinguishes itself with its advanced yet accessible content optimization tips and audience targeting. These features guide you to improve post templates’ quality based on real-time feedback and trends.
Hootsuite’s edge lies in its powerful integration capacity and detailed analytics. It transcends basic posting and monitoring, offering you a comprehensive view of their social media performance with customizable reports. Further, it allows you to manage a wide array of social networks from one central hub.
What does it do?
Loomly offers more than just post-scheduling. Take care of your content management, from drafting to publishing and even post-performance analysis. With its collaborative environment, your team can co-create content automation, schedule posts, branding automation, handle interactions, and receive actionable insights on post-performance.
Hootsuite is a multi-faceted tool, allowing for bulk message scheduling, real-time content curation, and extensive analytics reporting. Its ability to integrate numerous third-party apps means businesses can extend its functionality to suit specific needs, creating a custom social media management experience.
Quick Comparison: Loomly vs Hootsuite
| Key Features | Loomly | Hootsuite |
|---|---|---|
| #1) Pricing | Winner | |
| #2) Free Plan | Tie | Tie |
| #3) Design & Functionality | Tie | Tie |
| #4) Scheduling & Publishing Features | Winner | |
| #5) Social Media Monitoring | Winner | |
| #6) Advanced Analytics | Winner | |
| #7) Social Media Accounts & Integrations | Tie | Tie |
| #8) Mobile App | Winner | |
| #9) Customer Support | Winner | |
| Overall | Winner |
Feature Comparison: Loomly vs Hootsuite
Let’s compare Loomly and Hootsuite so you can make the right decision for you and your business.
#1) Pricing
Loomly presents itself as an affordable option, particularly for small businesses or agencies just starting their journey in organized social media management. With its Base Plan, you get access to two users and the ability to manage ten social accounts, starting at $35 per month. The platform offers scalability through its varied plans, accommodating growing needs.
In contrast, Hootsuite’s pricing commences at $99 per month, providing access for only one user and managing ten social accounts. This initial cost is higher, positioning Hootsuite as a tool better suited for established businesses or professionals with a broader reach or those requiring its specific advanced features.
Analyzing the cost-effectiveness for startups and small agencies, Loomly takes the lead due to its budget-friendly entry point and the allowance for an additional user at a lower cost. However, Hootsuite’s higher starting price is justified by its extensive features and integrations that large-scale operators find invaluable.
Verdict: For pricing, Loomly stands out as the more accessible and cost-effective option for small businesses and budding agencies.
#2) Free Plan
Loomly offers a 15-day free trial, allowing you to test the platform’s features without providing any credit card information. This gives you two weeks to decide if Loomly fits your social media management needs.
On the other hand, Hootsuite provides a longer free trial period of 30 days. This trial gives you full access to all of Hootsuite’s paid tools. However, unlike Loomly, you must provide credit card information to access the free trial.
Regarding the free trial, both platforms provide ample time to explore their features. However, if you prefer to keep credit card information private, then Loomly’s free trial is more appealing. If you want a longer trial period and are okay with providing credit card details, then Hootsuite is a better choice.
Verdict: For the free trial, it depends on your personal preference. Loomly offers a no-strings-attached trial, while Hootsuite offers a longer trial period but requires credit card information.
#3) Design & Functionality
Loomly has a user-friendly design that makes it easy for you to post content and ensure consistent posting. It offers more integrations with third-party applications than Hootsuite, making it more versatile for diverse business needs.
Hootsuite is praised for having the best social listening tools in the business, providing valuable insights into brand mentions, sentiments, and trends. However, it needs more integrations, offering fewer options than Loomly.
Regarding design and functionality, the choice between Loomly and Hootsuite depends on your specific needs. If social listening is crucial for your business, Hootsuite is the better option. However, if you value a wide range of third-party integrations and a more user-friendly design, Loomly is the better choice.
Verdict: For design and functionality, it’s a tie. Choose based on your specific business needs.
#4) Scheduling & Publishing Features
Loomly provides a simplified, user-friendly scheduling process. You can easily set up posts for different platforms, and it offers a calendar view that helps visualize your publishing strategy. Post-optimization tips are a unique aspect, guiding you through creating compelling content.
Hootsuite stands out with its ability to schedule and publish content directly to various social media platforms, including Instagram. Its bulk scheduling capabilities, where you can upload multiple posts simultaneously, are a lifesaver for time-sensitive campaigns. The interface and content library allows for easy monitoring of scheduled posts across various platforms, though it can sometimes feel cluttered.
From my experience, while Loomly makes scheduling straightforward and educative, especially for newcomers, Hootsuite goes the extra mile with its versatile publishing options catering to multi-platform needs, a crucial feature for extensive campaigns. Direct Instagram publishing was a game-changer for me, saving considerable time and streamlining my workflow.
Verdict: For scheduling and publishing features, Hootsuite takes the lead.
#5) Social Media Monitoring
Loomly provides a unique approach to monitoring social media by allowing you to track comments, messages, and basic engagement on your posts. Further, you can generate post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. Also, the platform has a URL shortener, Loom.ly, to avoid the hassle of lengthy links. These features can help you create fresh content ideas to engage your audience.
On the other hand, Hootsuite focuses more on traditional social listening tools, providing insights into brand mentions, sentiments, and trends across various social media platforms. It also has Ow.ly as its URL shortener. However, it does not offer content suggestion features like Loomly.
While Hootsuite provides comprehensive data about your brand’s social media activity, Loomly offers an innovative approach to monitoring by helping you generate engaging content ideas. Therefore, if your business needs help with content generation and basic social media monitoring, Loomly is the better choice.
Verdict: Loomly is the superior choice for Social Media Monitoring due to its unique content suggestion features.
#6) Advanced Analytics Features
Loomly offers robust analytics that helps you track your performance across all your social media platforms. It provides insights into standard metrics like engagement, reach, and impressions, along with an overview of your audience’s demographic details.
Hootsuite stands out with its in-depth analytical data and customizable reports. It allows you to track a wide range of metrics, even offering data points beyond standard analytics, helping you delve deeper into understanding your audience’s behavior and preferences. Hootsuite’s ability to integrate with other social media tools like Google Analytics and Facebook Insights means you can have an all-encompassing view of your digital footprint.
Regarding in-depth analytics, Hootsuite is on top, based on my experience with both social media tools. While Loomly provides excellent, straightforward insights, Hootsuite offers a more detailed analysis, which is indispensable for larger companies or those who rely heavily on data-driven strategies. The depth of Hootsuite’s analytics, combined with its ability to draw from external tools, provides a holistic view of a brand’s online presence, informing more strategic decision-making.
Verdict: For Advanced Analytics Features, Hootsuite takes the lead.
#7) Social Media Accounts & Integrations
Loomly supports all major social accounts, including Facebook, Twitter, Instagram, Pinterest, LinkedIn posts, and Google My Business. It also integrates with Slack for team collaboration and Buffer for scheduling posts.
Hootsuite supports the same range of social accounts as Loomly and offers a broader range of integrations. It integrates with over 100 apps, including Canva, Slack, Dropbox, and Google Drive. However, it lacks a URL shortener and a browser extension, which are available in Loomly.
While Hootsuite has an edge in terms of the number and variety of integrations, Loomly counters with its unique features, such as a URL shortener and browser extension. Therefore, the two depend on your specific needs and preferences.
Verdict: For Social Media Accounts and integrations, it’s a tie. Choose based on your specific business needs.
#8) Mobile App
Loomly’s mobile app provides a simplified, user-friendly experience. It is streamlined and intuitive, allowing users to quickly handle content scheduling, editing, and review processes on their smartphones. Despite its simplicity, it covers all the necessary functionalities that social media managers commonly need. It maintains a balance, offering an efficient mobile solution without overwhelming users with excessive features.
While comprehensive, Hootsuite’s mobile app can sometimes feel too complex, especially for new users or those with simpler, more straightforward needs. It offers an array of functionalities, mirroring its desktop version, which is excellent for detailed management but can be cumbersome when you’re on the move and need quick, easy access.
I found the Loomly app a breath of fresh air. It made on-the-go management hassle-free, especially during travel or when quick reactions were needed for social media activities. The straightforward interface allowed me to focus on immediate tasks without sifting through layers of complexity, which I often encountered with Hootsuite’s mobile version.
Verdict: For mobile apps, Loomly is the winner.
#9) Customer Support
Loomly offers several layers of customer support, including an extensive FAQ section, email support, and an online chat system. Their response times are generally commendable, and the support team is known for its friendly, helpful demeanor. They seem committed to resolving issues and educating users about their platform for a smoother experience.
In contrast, Hootsuite provides a comprehensive support system that includes 24/7 online support, an interactive online community, training programs, and a dedicated account representative for premium accounts. Their strategy is set up to handle a high volume of queries, and they are efficient in resolving technical issues.
From a personal standpoint, when I encountered an issue with post-scheduling, Loomly’s support quickly assisted, providing a step-by-step resolution that reflected their in-depth platform knowledge. With Hootsuite, the 24/7 support was beneficial, especially during late-night operations, but solutions sometimes felt templated for complex issues.
Verdict: It’s a tough call for customer support, but Loomly edges forward. While Hootsuite offers around-the-clock support, Loomly’s personalized, informative approach fosters a more supportive customer relationship.
Final Thoughts on Loomly vs Hootsuite
Both Loomly and Hootsuite are robust social media management tools offering distinct features and benefits.
While Hootsuite stands out for its extensive app integrations, Loomly impresses with its intuitive user interface and superior mobile app experience.
Although both tools are solid options, I highly recommend Loomly based on my testing. I found the platform more accessible to navigate, and the mobile app helped me manage my social media accounts seamlessly, even on the go. Additionally, Loomly’s customer support was quick to respond and helpful when I needed assistance.
So, if you’re looking for the best social media tool to manage your social accounts, Loomly is a fantastic choice.
However, remember that the best tool depends on your needs and circumstances.
Ready for a smarter, more intuitive approach to social media management? Choose Loomly today and experience the difference firsthand!
One platform for your social media marketing needs.
Loomly is an intuitive Social Media Management platform that gives you the power to create, optimize, schedule, and analyze posts across all your social channels with ease.
