SimpleTexting Review 2024: Best Text Message Marketing Platform?

Hello there, fellow digital marketers and entrepreneurs!

Today, we’ll dive deep into the world of SMS marketing software with my review of SimpleTexting.

In my career, I’ve had the privilege to test, analyze, and review countless tools and platforms. My meticulous and thorough process ensures you make the right decision.

Trust me when I say I know what makes an excellent text messaging platform, and I’m excited to share why I picked SimpleTexting as one of the best tools out there!

This review explores everything SimpleTexting offers – from its features and pricing to its platform and customer support usability. If you need a text message marketing platform, you can’t go wrong by choosing SimpleTexting as your software tool!

So, without further ado, I’ll help you make an informed decision and show you why I love my SimpleTexting for text messaging!

SimpleTexting Pros & Cons

Before choosing SimpleTexting, it’s essential to weigh its pros and cons against your specific needs and preferences to make the right decision.

SimpleTexting Pros

• Enhances Customer Engagement: SimpleTexting creates a more personal connection, a nice gesture, between your brand and customers. Instead of generic marketing blasts, it allows for tailored messages based on customer data, ensuring your clients and audience receive relevant content.
• Streamlines Communication Efforts: With SimpleTexting, your marketing communication becomes more streamlined and efficient. SimpleTexting’s user interface and robust automation capabilities mean you spend less time managing campaigns and more time focusing on strategy and content quality.
• Offers Insightful Analytics: Understanding the impact of your campaigns is crucial, and SimpleTexting provides comprehensive analytics to do just that. Showing you how subscribers or potential clients interact with your messages helps pinpoint what’s working and what’s not, shaping more successful future campaigns. 

SimpleTexting Cons

• Initial Learning Curve: While SimpleTexting is designed for ease of use, newcomers to text message marketing will face an initial learning curve. However, the wealth of resources and responsive customer support helps mitigate this challenge, guiding you until you’re entirely comfortable navigating the platform.
• Flexibility Can Be Overwhelming: The versatility of SimpleTexting’s features is incredibly beneficial, but for some, the sheer number of options can be overwhelming. It’s like having a Swiss Army knife when sometimes you need a simple blade. But, with clear marketing objectives, you can easily harness the platform’s power without getting lost in the possibilities.

Quick Verdict – Is SimpleTexting Worth the Money?

After countless campaigns and direct engagement with various features of SimpleTexting, it is worth the investment.

The platform is more than a tool; it’s a comprehensive solution on how to automate your business as you aim to connect with your audience on a more personal level via SMS. What sets SimpleTexting apart is its intuitive user interface coupled with powerful segmentation and automation capabilities.

The ability to send targeted messages to different segments of your audience without complex setups is a game-changer. It means your messages reach and resonate with your audience, leading to higher engagement rates and more meaningful interactions.

The pricing may be an issue, especially if you’re a small business keeping costs down. However, consider this: the ROI from customer loyalty and time saved through automation are worth the price.

Essentially, you’re not just paying for a service but investing in a tool that grows your business. And, with various scalable plans, you can find an option that matches your budget and needs.

One minor criticism would be the occasional delay in message delivery. While this doesn’t occur frequently, it’s something to keep in mind. Also, if you’re looking for extensive customization options, you may find SimpleTexting slightly limiting.

Are you ready to take your text message marketing to the next level? Don’t just take my word for it.

Give SimpleTexting a try and see firsthand how it can transform your engagement strategy and streamline your communication efforts!

Who is SimpleTexting for?

You’ll love SimpleTexting if:

• You’re a small to medium-sized business owner looking to connect directly with your customers: If you value the personal touch and aim to build strong, lasting relationships through consistent and personalized communication, SimpleTexting is designed for you. It’s perfect for sending out announcements, deals, and updates that feel personal and relevant to each recipient.
• You’re a marketer seeking efficient automation: You want to set up campaigns, segment your audience, and schedule messages without taking up your whole day. SimpleTexting takes the heavy lifting out of SMS marketing through its intuitive automation features. Engage with your audience effectively while freeing up time for other strategic activities.
• You’re involved in a community group or organization that requires frequent updates: Whether you’re coordinating volunteer efforts, organizing events, or sending reminders, SimpleTexting’s ease of grouping contacts and sending mass texts makes it an outstanding tool for community leaders and non-profits who rely on swift, reliable communication.

You won’t love SimpleTexting if:

• You’re looking for a one-stop shop for all marketing channels: SimpleTexting is a specialist tool. If you’re seeking a platform encompassing email, social media, and other digital marketing channels alongside SMS, you will find SimpleTexting’s dedicated focus somewhat limiting.
• You prefer marketing methods that include rich media content: SimpleTexting excels in text-based communication. However, if your strategy heavily relies on visual content or multimedia messaging, you will find the platform restrictive. It’s all about concise, impactful text communication here.

What is SimpleTexting?

SimpleTexting is a cloud-based platform specializing in SMS and MMS marketing services, allowing businesses to engage with audiences directly through personalized, targeted messages and campaigns.

What is the key benefit of having SimpleTexting?

SimpleTexting helps you find inspiration and create an intimate communication link between you and your audience. Its robust features facilitate direct, two-way conversations, making customers feel personally attended to and valued.

This unique approach helps build customer loyalty and increases engagement rates. As a result, you will have a more effective marketing strategy and stronger brand affinity.

How does SimpleTexting work?

SimpleTexting allows you to send bulk text messages to lists of unlimited contacts. It comes with features like scheduled sending, autoresponders, and campaign analytics. Plus, it offers custom integrations with various apps, including MailChimp, Zapier, and Shopify, which can streamline your marketing efforts across different channels.

How is it different from competitors?

SimpleTexting stands out from its competitors through its emphasis on simplicity and usability. While other platforms offer similar features, SimpleTexting’s user-friendly interface makes it accessible to beginners while still being powerful enough for more experienced marketers. Furthermore, its robust customer support system ensures you have the help they need when they need it.

Reasons I Recommend SimpleTexting to Everyone

#1) Exceptional Engagement Rates

From the very first campaign, I noticed a significant uptick in engagement. SimpleTexting doesn’t just let you send messages; it ensures your communications are direct and personal, making recipients feel individually acknowledged. 

For instance, in one of my campaigns, I experienced an open rate that exceeded 50%. The platform’s robust segmentation allowed me to tailor messages based on customer interests, leading to these impressive engagement rates. It felt like I was having one-on-one conversations with each person despite communicating on a large scale.

#2) In-Depth Analytics for Informed Decisions

SimpleTexting offers actionable insights through its analytics dashboard. Unlike platforms that drown you in data without context, SimpleTexting presents a comprehensive picture of your new campaign performance.

One of my campaigns initially fell flat. However, the analytics on SimpleTexting allowed me to pinpoint the exact areas of disconnect. Armed with this information, I made tweaks and saw a dramatic uptick in engagement—turning a potential flop into a success.

#3) Seamless and Custom Integrations with Other Tools

The ease of integrating SimpleTexting with existing CRM systems and other marketing tools was seamless and incredibly beneficial. It simplified managing contacts and campaigns, providing a cohesive marketing approach.

One of the custom integrations that stood out to me involved my email marketing service. By connecting it with SimpleTexting, I coordinated campaigns across both channels, reinforcing messages and creating multiple touchpoints with my audience. This strategy led to a noticeable increase in conversions, proving the power of a unified marketing approach.

What You Might Not Like about SimpleTexting

#1) Limitation on Characters in Text Depending on the Paid Credit

One disappointing aspect of SimpleTexting is the limitation on characters in messages based on the credit purchased. This constraint often means sacrificing content quality or message effectiveness to fit these restrictive boundaries.

SimpleTexting’s character limitations are a competitive disadvantage. I found this particularly tough when I had to convey a compelling call to action. Still, I was forced to edit it severely or send multiple messages, which led to additional costs. This issue can seriously impede marketing strategies, especially if you rely on storytelling or detailed content in your marketing.

#2) Learning Curve

Another challenge that I faced with SimpleTexting was the initial learning curve. Though it offers various advanced features, understanding how to utilize these effectively can be daunting for newcomers, especially if they need to be tech-savvy.

Speaking from personal experience, it took me longer than expected to get acquainted with all the tools, which momentarily slowed down our marketing momentum. This learning phase will be a turn-off for professionals looking for a quicker and more intuitive software solution to master.

SimpleTexting Pricing

SimpleTexting offers a flexible pricing structure for large to small business owners. There is a free trial for 30 days to try out the platform. The estimated monthly service cost for an account is $39 for 500 credits and a local number.

It is an excellent introductory price if you want to learn how to navigate the app. Additional fees for adding teammates and numbers to an account apply, providing scalability as your small business grows.

SimpleTexting: Key Features Breakdown

Let’s break down the critical functionality of SimpleTexting and delve into the details of each feature:

Mass & Two-Way Text Message Marketing

Mass and Two-way Text Message Marketing in SimpleTexting allows you to broadcast messages to a broad audience while enabling recipients to respond, initiating a conversation. This dynamic approach ensures your outreach efforts are both scalable and engaging, accommodating large-scale communication without losing the personal touch.

What sets SimpleTexting apart is its seamless custom integrations of mass messaging with two-way interactions. Unlike standard platforms, SimpleTexting’s emphasis on interactive communication makes it a more user-centric solution, fostering real-time connections and feedback.

Your campaign will be much more effective, so you can instantly interact with customers and get valuable insights directly from your audience. Then, use the feedback to iterate on your strategies to boost engagement.

Contact List Creation & Segmentation

Contact List Creation and Segmentation in SimpleTexting streamlines the process of organizing your subscribers into specific groups. This functionality allows for precise targeting, ensuring messages are sent to audiences based on tailored criteria such as demographic information or past purchasing behaviors.

This functionality stands out due to SimpleTexting’s seamless user experience and advanced customization options. It goes beyond basic segmentation, offering more detailed and impactful audience engagement and setting the stage for more personalized and effective campaigns.

This feature significantly simplifies audience management as you can highly target your communication. Tailoring content to different segments enhances campaign relevance, improves customer engagement, and increases satisfaction.

Scheduled Text Campaigns

Scheduled Text Campaigns allow you to plan and set up your message dispatches in advance. With specific date and time settings, you can strategically time your messages to coincide with peak engagement periods or particular events, ensuring that campaigns are consistent and timely.

Unlike other scheduling tools, the SimpleTexting platform offers a more nuanced approach. It accommodates various time zones and user segments, which is critical for large and small businesses with diverse and widespread customer bases. 

Using the Scheduled Text Campaigns allows you to schedule real-time messages, which frees up valuable time while ensuring no lapse in communication with your audience. This level of automation is instrumental in maintaining a consistent brand presence and allows you to align messages perfectly with other marketing activities.

AI Text Message Generation

AI Text Message Generation is a unique feature offered by SimpleTexting. This feature leverages the power of artificial intelligence (AI) to generate messages for your campaigns. It helps create engaging copy, saving you time and effort in crafting the perfect message for your audience.

Its ability to learn and improve results over time makes it unique. The AI assist studies patterns and trends from previously successful campaigns to create new texts. This means that the more you use it, the better you understand your audience and the content that resonates with them.

From my personal experience, the AI Text Message Generation feature is incredible. It can significantly reduce the time to create campaign messages, allowing you to focus on other crucial aspects of your business.

More importantly, it helps you maintain a consistent tone and style across all your messages, which strengthens your brand image and identity. Generating engaging and personalized messages can also improve results in your engagement rate and campaign performance.

FAQs about SimpleTexting

How do I set up a text number to ask questions on SimpleTexting?

Setting up a text number to ask questions on Simple Texting involves a few steps. First, you need to choose a current number type. Next, create a keyword that your audience can text to that number. Then, prepare templates for common questions that you can send in response.

What is SMS compliance, and how does SimpleTexting ensure it?

SMS compliance refers to the legal requirements for sending promotional text messages, including obtaining recipient consent. SimpleTexting provides an in-depth guide on SMS compliance. SimpleTexting free compliance messages ensure you abide by industry standards.

Can I use SimpleTexting for one-on-one customer communication as well as mass texting?

Yes, SimpleTexting supports one-on-one simple text communication with customers and mass text blasts, allowing large and small businesses to cater to different communication needs.

What support does SimpleTexting offer to its users?

SimpleTexting offers extensive customer support, handling around 200 customer support requests daily. They have a dedicated support team ready seven days a week to answer questions and guide users. You can also find answers on their help center. 

How is Simpletexting’s Customer Service Team? Can I contact SimpleTexting directly?

SimpleTexting’s customer support team is renowned for quick response times and thorough, knowledgeable assistance. They offer multiple support channels, ensuring accessible and personalized help for each user and enhancing the overall good experience with the software.

Final Verdict – to Buy SimpleTexting or Not to Buy SimpleTexting?

After a comprehensive review and real-time testing, my stance is clear:

SimpleTexting is a purchase worth making for any business looking to enhance its communication strategies through text message marketing.

This software stands out for its robust features, including AI Text Message Generation, Scheduled Campaigns, and detailed Contact List Segmentation. Also, it has an intuitive design and excellent customer support.

However, addressing some common objections is essential: potential users will be concerned about the learning curve or the cost of other services. Yet, considering the significant ROI and time savings, the benefits quickly overshadow these concerns.

Now is the time to invest in software committed to your company’s growth and communication needs. So, take the next step in revolutionizing your customer engagement and start by choosing SimpleTexting – the solution that delivers results!

Ready to take your text message marketing to the next level? Give SimpleTexting a try today!

Stay tuned for our most helpful reviews, where we’ll explore alternatives to SimpleTexting if you’re seeking different features in a text message marketing platform.

Alternative Text Message Marketing Platforms

If $39+ is too much for you to stomach right now or you need a different solution, you might like one of these alternatives.

#1) Textedly

Textedly is more cost-effective than Simple Texting, particularly if you are new to text message marketing or small businesses on a tight budget. While it offers similar core functionalities, such as mass texting and automated responses, Textedly stands out with its straightforward pricing structure and no-frills approach.

However, regarding advanced features like AI-generated messages, Textedly needs to cater more if you prefer simplicity over cutting-edge tools. It’s best suited for businesses that need essential text marketing without the advanced analytics, or comprehensive campaign management features that SimpleTexting offers.

#2) Twilio

Twilio goes beyond standard text message marketing services, providing a platform for various communication forms, including voice and video, making it more versatile in some aspects than SimpleTexting. This broader scope allows for a more integrated approach to customer communication.

However, this comes with a steeper learning curve and potentially higher costs, particularly for advanced features. Twilio’s sophisticated API is ideal for tech-savvy teams or larger businesses needing a multifaceted communication strategy, as evidenced by its widespread adoption of a tech business. It’s more than a marketing tool; it’s a full-scale communication solution, which may be excessive for smaller businesses.

#3) EZ Texting

With its competitive pricing and user-friendly dashboard, EZ Texting is another viable alternative, especially if you find SimpleTexting’s advanced features overwhelming. While it covers all the basics effectively and offers unique features like text-to-landline, it doesn’t match the depth of analytics and customization that SimpleTexting boasts.

Its strength lies in its accessibility, making it a perfect starting point for small to mid-sized businesses dipping their toes into text message marketing. Customer testimonials often highlight its ease of use and excellent customer service, suggesting a supportive user experience with some limitations in scalability and advanced customization.