ClickFunnels vs Kajabi: Which Online Sales Funnel Builder & Marketing Platform is Better?

Are you an entrepreneur looking to create a sales funnel for your online business?

Then buckle up, because you are in for a wild ride! With so many options out there, choosing the right platform to build your sales funnel may seem overwhelming but doesn’t have to be. 

Today, we will delve into two of the most popular online sales funnel builders: ClickFunnels and Kajabi. It’s like watching two heavyweights go head-to-head in terms of building killer landing pages and maximizing conversions. 

So keep reading for the ultimate face-off as we determine which platform reigns supreme in this comparison of ClickFunnels vs Kajabi!

Brief Overview: Kajabi vs ClickFunnels

First, I’ll give you a quick overview of ClickFunnels and Kajabi:

ClickFunnels

ClickFunnels is a robust online tool designed to help you create and optimize sales funnels. It enables you to develop custom funnels for various marketing needs, from generating leads to selling products, emphasizing maximizing conversions and revenue.

Key Selling Points:

• User-friendly drag-and-drop interface for easy funnel creation
• Wide range of customizable templates for different funnel types
• Integrated A/B testing to optimize pages for higher conversions
• Built-in email autoresponder and affiliate management system
• Ability to integrate with various payment gateways and other tools

Kajabi

Kajabi is an all-in-one platform for online courses and digital product sales. It offers tools for creating, marketing, and selling courses, memberships, and other digital products, emphasizing ease of use and comprehensive features to manage your online business.

Key Selling Points:

• Comprehensive course creation tools with options for videos, quizzes, and more
• Built-in email marketing features for engaging and retaining customers
• Customizable website and landing page builder tailored for educators and entrepreneurs
• Advanced analytics for tracking student progress and sales performance
• Integrated payment processing and multiple monetization options

Quick Verdict: Kajabi vs ClickFunnels

ClickFunnels excels with its comprehensive and intuitive funnel-building capabilities. It’s designed specifically for maximizing conversions and revenue through its diverse range of customizable templates and integrated marketing tools.

The platform offers a seamless drag-and-drop interface, making it accessible even for beginners yet robust enough for advanced users. Its A/B testing, email autoresponders, and affiliate management systems are top-notch, providing you with all the necessary tools to create a high-converting sales funnel.

Moreover, ClickFunnels’ ability to integrate with many payment gateways and other tools makes it a versatile option for various business models.

Kajabi is the ideal platform for selling online courses, memberships, or digital products. It offers an all-in-one solution, combining course creation, marketing, and sales tools in one convenient package.

Kajabi allows you to create engaging courses with its robust set of tools, including options for videos, quizzes, and interactive content. The platform’s email marketing features help nurture and retain customers, while its customizable website and landing page builder are specifically designed for course creators.

The advanced analytics Kajabi provides enable you to track student engagement and sales metrics effectively. This level of specialization makes Kajabi the superior choice for digital educators and entrepreneurs.

Product Overview: Kajabi vs ClickFunnels

What is it?

ClickFunnels is an all-encompassing online tool that’s designed to facilitate businesses in marketing, selling, and delivering their products or services online. It streamlines the process of creating and customizing funnels.

Kajabi, on the other hand, is an integrated platform that enables you to create, market, and sell online courses. It’s a comprehensive solution for building an online course business, right from course creation to sales and marketing.

Who is it for?

ClickFunnels is primarily for entrepreneurs, small businesses, and marketers seeking an easy-to-use platform for creating effective sales funnels without extensive tech skills.

Kajabi best serves educators, coaches, and entrepreneurs who want to share their expertise through online courses and need a platform that manages everything from course creation to marketing and sales.

What makes it special?

What sets ClickFunnels apart is its focus on simplifying the funnel creation and overall sales process. It provides a range of pre-built funnels, comprehensive marketing tools, and a drag-and-drop interface that makes it accessible even to beginners.

Kajabi distinguishes itself with its robust course creation tools, integrated sales and marketing features, and reliable customer support. It provides everything needed to build and run a successful online course business.

What does it do?

ClickFunnels allows you to design and customize sales funnels, integrate them with various payment gateways and email marketing services, and track your funnel performance.

Kajabi offers a range of tools for creating engaging online courses, setting up a course website, managing your customers, and marketing your courses. It also provides detailed analytics to help you monitor and improve your course performance.

Quick Comparison: Kajabi vs ClickFunnels

Key Features	ClickFunnels	Kajabi
#1) Pricing	Tie	Tie
#2) Free Plan	Tie	Tie
#3) Design & Functionality	Tie	Tie
#4) Sales Funnel Builder	Winner
#5) Online Course Creation		Winner
#6) Email Marketing System		Winner
#7) Membership Site		Winner
#8) Landing Pages	Winner
#9) Website Building	Winner
#10) AI & Automation	Winner
#11) Integrations	Winner
#12) Pre-Built Templates		Winner
#13) Mobile App		Winner
#14) Affiliate Management
Overall	Sales Funnels	Course Creation

Feature Comparison: Kajabi vs ClickFunnels

Let’s compare the features of these online funnel builder & marketing platforms so you can make the right decision for you and your business.

#1) Pricing

ClickFunnels offers a starting price of $147 per month for its Basic Plan, which caters to those new to sales funnels or with basic needs. It provides Pro and Funnel Hacker plans for more advanced users, each offering additional features and capabilities tailored to more extensive marketing needs.

Kajabi’s pricing begins at $149 for the basic plan, which is designed to help you kickstart your online course or digital product business. The platform also offers Growth and Pro plans, each escalating in features and capacity, catering to businesses looking to scale their online education ventures.

The pricing structures of both ClickFunnels and Kajabi are closely aligned at the entry-level, making them equally accessible for beginners. The choice between them becomes clearer as your specific needs are considered – ClickFunnels focuses more on sales funnel optimization, while Kajabi excels in course creation and management.

Verdict: Kajabi vs ClickFunnels for pricing? It’s a tie at the entry level. Your choice depends on whether your focus is on building and optimizing sales funnels (ClickFunnels) or creating and selling online courses (Kajabi). 

#2) Free Plan

ClickFunnels offers you a chance to test out their platform with a 14-day free trial. However, to access this trial, you must enter your payment details.

Similarly, Kajabi also provides a 14-day free trial on the opt-in page. Like ClickFunnels, you must enter your payment information to start the trial.

Regarding free trials, both platforms are on par, providing you with two weeks to explore their features and determine if they fit your needs. It’s important to note that both platforms require payment details to start the trial, which means you’ll need to remember to cancel before the trial ends if you decide not to continue with the service.

Verdict: For the free trial, it’s a tie between ClickFunnels and Kajabi.

#3) Design & Functionality

ClickFunnels excels in design and functionality, particularly in creating funnels. It provides a variety of pre-built funnel templates and an intuitive drag-and-drop editor, making the process of designing high-converting sales pages a breeze.

On the other hand, Kajabi stands out in course creation and management. It has a sleek, user-friendly interface and robust tools for designing engaging online courses. The course builder is easy to use, enabling you to create visually appealing and interactive courses easily.

Both platforms are excellent in their own right. If your primary focus is creating effective funnels, ClickFunnels may be your best bet. But if your goal is to create and sell online courses, Kajabi’s design and functionality are unmatched.

Verdict: Kajabi vs ClickFunnels for design and functionality? The choice between the two apps hinges on your specific requirements.

#4) Sales Funnel Builder

ClickFunnels is primarily built as a sales funnel builder. It offers numerous pre-designed funnel templates for different industries and purposes. The platform simplifies the process of creating a sales funnel, allowing you to build high-converting landing pages with ease.

Kajabi, while it does offer sales funnel capabilities, is more oriented towards content-based online marketing. It allows you to build pipelines similar to funnels, but its primary focus is creating and selling online courses.

ClickFunnels clearly has the upper hand when it comes to sales funnel building. It’s specifically designed for this purpose, offering more advanced features and options tailored for various sales funnel types. Kajabi, on the other hand, is more suited for content creators who need basic funnel capabilities alongside their primary focus on courses and digital products.

Verdict: For sales funnels, ClickFunnels is the superior choice. Its comprehensive set of tools and dedicated focus on funnel building and optimization make it the go-to platform for creating effective sales funnels.

#5) Online Course Creation Tools

While ClickFunnels allows you to host and sell courses, its features are more geared towards basic content delivery and sales pages. Building intricate learning modules or managing diverse student interactions can feel clunky. Think of it as a sales funnel with a bonus course add-on, not a dedicated learning platform.

Built for the online educator soul, Kajabi shines with its comprehensive course creation tools. Craft engaging modules, quizzes, and assignments, drip content strategically, and keep students motivated with progress tracking and community features. It’s like your own virtual classroom, seamlessly integrated with your business platform.

When it comes to course creation tools, Kajabi clearly outshines ClickFunnels. Its comprehensive and advanced course creation and management features make it a superior choice if your main goal is to create and sell online courses.

Verdict: For creating and managing rich, interactive online courses, Kajabi is the undisputed champion.

#6) Email Marketing Tools

ClickFunnels provides a suite of email marketing tools designed to help you generate leads and convert them into customers. It offers features like automated email responses, A/B testing, and comprehensive tracking and reporting. However, these features focus more on supporting your funnels than serving as standalone email marketing solutions.

In contrast, Kajabi takes email marketing to another level. It not only allows you to send broadcast emails to your subscribers but also enables you to create automation rules for sending personalized emails based on user behavior. Moreover, its visual email builder makes designing professional and attractive emails easy.

While ClickFunnels provides solid email marketing tools for funnel-specific communication, Kajabi offers a more comprehensive suite suitable for a broader range of email marketing needs. Kajabi’s tools are particularly advantageous if you want to engage with your audience beyond just sales, such as for educational content or community building.

Verdict: Kajabi is the better option for email marketing tools. Its broader range of features and more comprehensive approach make it suitable for various email marketing strategies, not just those tied to funnels.

#7) Membership Sites

ClickFunnels permits you to create a membership-based content business to house your online courses or digital products. It provides a basic but effective way for your audience to access and consume content. However, its functionalities are limited compared to dedicated membership site platforms.

Kajabi shines when it comes to building membership sites. With its robust set of features, you can create immersive learning experiences for your members. It allows you to drip content, add community features, and even gamify the learning experience to increase engagement.

Kajabi has a clear advantage for this round. Its platform is specifically tailored to create a rich and interactive membership experience, offering more depth in features than ClickFunnels, whose strengths lie more in funnel building than community engagement.

Verdict: Kajabi is the superior choice for membership sites. Its extensive features and specialized focus on creating and managing membership sites make it a more suitable platform for anyone looking to build a thriving online community or deliver exclusive content to members.

#8) Landing Pages

ClickFunnels is renowned for its landing page builder. It offers a wide range of visually appealing templates designed to convert. With its drag-and-drop editor, you can easily customize these templates to suit your brand and campaign goals.

Kajabi also offers landing page creation capabilities that focus on promoting courses and digital products. While Kajabi’s landing pages are visually appealing and effective, they are tailored more toward content delivery and brand building rather than direct sales conversion.

Both platforms offer robust landing page creation tools, but ClickFunnels takes the lead regarding conversion-focused design and functionality. Its comprehensive templates and optimization tools are specifically geared towards maximizing conversions, making it a more suitable choice for sales-driven and unlimited landing pages.

Verdict: ClickFunnels is the better choice for landing pages. Its platform is specifically designed to create landing pages that attract visitors and effectively convert them into customers, aligning perfectly with the needs of a sales-focused strategy.

#9) Website Building Features

ClickFunnels is designed primarily to build high-converting funnels. It offers a variety of pre-designed templates and an intuitive drag-and-drop editor for customizing your landing pages and funnels. The platform is particularly effective if you’re focused on selling physical and digital products, as it provides tools specifically designed to drive sales.

Conversely, Kajabi has its strengths in creating and selling digital products. It offers robust features for building online courses, coaching programs, communities, and more. Its website builder permits more in-depth customization and is excellent for delivering content-based digital marketing.

Although both Kajabi and ClickFunnels possess robust website-building features, your choice ultimately depends on your specific goals. If your objective leans towards selling physical products and driving sales, ClickFunnels emerges as the better option. However, if you focus on creating and selling digital products or delivering content-oriented digital marketing, Kajabi might be the more fitting choice.

Verdict: For website building, ClickFunnels stands out if your primary focus is on the sales funnel process and selling physical products.

#10) AI & Automation

ClickFunnels boasts powerful automation features powered by its built-in FunnelScripts AI. Craft personalized email sequences, generate high-converting ad copy, and automate repetitive tasks like follow-up emails and lead segmentation. It’s your personal AI assistant, helping you optimize your funnels and streamline your marketing with minimal effort.

While offering basic automation features, Kajabi is not as advanced as ClickFunnels. It allows for simple email automation and integrations with third-party tools but lacks the advanced segmentation and personalization features found in ClickFunnels.

ClickFunnels has a more advanced approach to AI and automation, particularly in the context of sales funnels and conversion optimization. Kajabi, while offering helpful automation features, focuses more on the automation of educational content delivery and marketing.

Verdict: Kajabi vs ClickFunnels for AI and automation? ClickFunnels is the preferred choice. Its sophisticated automation tools are specifically designed to optimize sales funnels and user conversions, making it a powerful asset for businesses looking for ways to automate business and refine their sales processes.

#11) Third-Party App Integration

ClickFunnels provides comprehensive integration options with various third-party applications. This includes seamless connections with marketing automation tools, CRM systems, payment processors, and more. These integrations are essential for enhancing the functionality and efficiency of your sales funnels.

Kajabi also offers robust integration options, particularly focused on enhancing the experience of course creators and digital marketers. These integrations include tools for email marketing, analytics, and customer relationship management, which are vital for managing and scaling your online course business.

ClickFunnels outshines Kajabi in the variety and depth of integrations available, particularly those tailored for comprehensive sales page and marketing strategies. Kajabi’s integrations, while effective, are more focused on content management and delivery.

Verdict: For third-party app integrations, ClickFunnels is the recommended choice. It offers a broader range of integrations crucial for optimizing and automating your sales and marketing efforts, ensuring you have all the necessary tools.

#12) Pre-Built Templates

ClickFunnels offers an extensive range of pre-built templates specifically designed for various types of sales funnels. These templates are visually appealing and optimized for conversions, making building effective funnels quickly easy.

Kajabi excels with its range of pre-built templates specifically tailored for online course creation and digital product presentation. These templates are visually appealing and crafted to enhance user engagement and content delivery, ensuring a professional and engaging look for your courses and products.

While ClickFunnels focuses on sales funnel templates, Kajabi stands out for its quality and diversity in templates suited for educational content and digital products. Kajabi’s templates are designed to provide an excellent user experience and presentation, making them ideal for course creators and digital entrepreneurs.

Verdict: For pre-built templates, Kajabi is the better choice. Its focus on course and content presentation and high-quality and user-friendly templates make it an ideal platform for creating engaging and professional-looking courses and digital products.

#13) Mobile App

ClickFunnels offers a mobile app that lets you manage your funnels on the go. This app provides essential features, allowing you to monitor funnel performance, view analytics, and make basic edits. However, it’s more of a companion tool rather than a standalone mobile solution for funnel management.

Kajabi’s mobile app is a comprehensive tool for both creators and their audiences. It allows you to manage your courses and marketing efforts and provides your audience access to courses and content directly from their mobile devices. The app is user-friendly and enhances the learning experience for your audience.

Kajabi’s mobile app offers greater functionality, especially for course creators and their audience, providing more than just monitoring and basic edits. It is a complete platform for managing and accessing content, making it more versatile than ClickFunnels’ app.

Verdict: Kajabi is the better choice for mobile apps. Its comprehensive features benefit you in managing your courses and content and provide an enhanced learning experience for your audience, making it a more effective mobile solution.

#14) Affiliate Management

ClickFunnels offers a robust affiliate management system called the Backpack. This feature lets you easily create and manage affiliate programs, track affiliate performance, and make payments. It’s an integral part of the platform, especially useful if affiliate marketing is a key part of your strategy.

Kajabi also provides affiliate management tools, allowing you to set up and manage affiliate programs for your courses and products. While functional, Kajabi’s affiliate management features are more basic than ClickFunnels and better suited for simpler affiliate programs.

ClickFunnels has a more advanced and comprehensive approach to affiliate management. The Backpack feature is specifically designed for in-depth affiliate program management, making it a stronger choice if affiliate marketing is central to your business.

Verdict: For affiliate management, ClickFunnels is the recommended choice. Its dedicated and feature-rich affiliate management system is designed to effectively support and enhance your affiliate marketing efforts.

Final Thoughts on Kajabi vs ClickFunnels

In comparing Kajabi vs ClickFunnels, each platform excels for a specific purpose: 

ClickFunnels is the better choice for building and optimizing sales funnels. Its user-friendly interface, coupled with a wide range of templates and integration options, makes it ideal for anyone looking to enhance their sales and marketing efforts.

It’s particularly effective for businesses focused on maximizing conversions and sales.

On the other hand, Kajabi stands out as the go-to platform for course creation and digital and physical products. Its comprehensive course development tools and robust marketing and sales features offer a seamless experience for creators.

If your primary goal is to create, market, and sell online courses or to engage with your audience through educational content, Kajabi is undoubtedly the better choice.

Based on these strengths, I recommend ClickFunnels for sales funnel creation and optimization, especially if your focus is on marketing and sales conversions.

For those dedicated to online course creation and digital product sales, Kajabi is the clear winner, offering the tools and functionalities needed to succeed in this area.

Your choice should align with your primary business goals and the type of content you wish to deliver.